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Content Marketing

Ryan Spindler
In , Strategy, Video Marketing, Video Production, Web Marketing

Investing in Content Marketing

Investing in Content Marketing

Determining your content marketing budget is one of the most difficult things to do. It’s something that varies from one organization to the next because of a lot of factors that go into deciding. With the help of Render Perfect Productions, let’s look at investing in content marketing. Some organizations have a strong content culture. Some organizations’ primary acquisition channel is already established. Some organizations have an executive team that doesn’t understand content marketing. Some organizations don’t have a tolerance…

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Ryan Spindler
In SEO, Video Marketing, Web Marketing

Structuring a Content Marketing Team

Structuring a Content Marketing Team

The content team at HubSpot looks entirely different from the content team at your favorite 10-person startup. The content team at your favorite 10-person startup looks completely different from a one or two-person, founder-led company. That is why today we at Render Perfect Productions wanted to look at some of the best practices for structuring a content marketing team for your brand or business. Starting Place Creating a content team for the better part of the last 10 years has…

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Ryan Spindler
In , Strategy, Video Marketing, Video Production

How to Make One Video into Multipurpose Content

How to Make One Video into Multipurpose Content

Video takes time – all marketers understand this concept. You spend hours working with your video content partner to create an outline, work on the script, create the storyboards, film the actual video, then you spend countless hours going back and forth on revisions and rounds of video edits. The video is finally complete, and you hit publish. But this is actually doing a disservice to the countless hours you just spent completing the video – a single piece of video…

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RenderPerfect
In Strategy, Video Marketing

The Anti-Viral Video Strategy

Image of a Young Couple Watching Video in a Coffee Shop

It’s Not as Simple as One-And-Done When brands of any size first enter the video marketing arena, the golden phrase that the CEO’s tend to repeat most often is “viral video”.  The good news is that, yes, if your brand is successful in creating a viral video, it will turn your organization into an unstoppable juggernaut with the momentum of a charging rhino.  But the bad news is that creating a viral video is about as likely as winning 26…

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