Google first acquired video giant YouTube on November 13th, 2006. If it wasn’t one before, video became an essential part of any digital strategy at this point in video marketing history. Where we once marketed cigarettes, milk, and butter through five to ten minutes of visual media (circa 1920), we can now market something as monumental as a luxury timeshare in as little as five seconds. The power of video has now outright dominated as a marketing tool for going…
After investing more man-hours than you ever thought you would, spending the money to get all the bells and whistles, and pushing your idea through each stage of the process to make it a reality, you’ve finally done it; you’ve finished your brand’s new video.
Search Engine Optimization is a very important factor to consider when marketing your business on the web. We could spend days talking about the different practices and pieces of an effective marketing plan for any business, but today we are going to focus on keywords. More specifically, the research done at the beginning of any SEO effort to decide which keywords a company should target.
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