Today’s accessibility to use ad platforms on social media has been revolutionary, but it has also created a lot of noise online. How do you get your work to be seen despite this? 1. Unique and engaging content. Create a piece of content that has a game plan, and gives something to your audience. Remember it’s always better to give than to take, so if you consider your content it will yield more reaction. 2. Choose a platform and build on…
First what is Aspect Ratio? And why is it so important!? Well it’s the width and the height of an image or a screen and the number represents the size of your video at its lowest common denominator. Examples come in different shapes and sizes: 16:9, 4:3, 3:2, 1:1, etc. Today users are viewing your video content on screens oriented or positioned in two ways: horizontal (flat screen TVs and computer monitors or vertical (mobile devices) mainly for social video content. It’s important to…
Growth, it’s talked about often in the world of marketing and advertising, but it’s also found in the world around us. Without process, there is no growth. The days of organic growth are starting to dwindle away and so are the relaxed advertising campaigns; the good news is that it’s a slow and steady decline and there’s room to learn and grow.
Seeing is believing, and showing prospective customers how they can use and benefit from your product or services is critical! Render Perfect can help you plan, script to screen, your product or service video so that highlights, informs, and educates your prospective audience.
It’s never been more important for businesses to tell their stories using video. Social Media and powerful mobile devices have changed the way your customers and prospects share and discover your business. If your business is not currently using video with a strategy that is working toward enabling and empowering your overall business goals and marketing efforts you are missing a huge opportunity.
Your video’s message needs to be clear, succinct and direct. Your interviewees may not always be as direct as you’d like them to be. Enter VO (Voiceover) Narration, the simplest and most direct means of moving your video content forward. There are many ways that VO Narration benefits a video. Let’s take a look at some of the biggest things that VO Narration can do for your next project!
Music creates and amplifies emotion. It always has, and it always will. Using music in a video creates an emotional response in the audience, and that emotional response motivates the audience to take action. There are many ways that music can help a video make an emotional connection, but let’s take a look at three in particular.
If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a bad dinner or push a good dinner into being a great dinner. It turns straw to gold and rags to riches. It makes your final…
There’s so much that goes into the creation and maintenance of a website, in terms of both strategy and content. With so much to think about, you may find yourself asking, “where do I even start?” The answer to this question is simpler than you might think. You should start where everyone who visits your website will start: your ‘home’ page.
Have you been checking your office email inbox lately? If you’re like me, you probably have a lot of emails from all kinds of online marketers, each of them trying to convince you that their latest service package is going to revolutionize your business strategy. Most of them communicate relatively the same thing in relatively the same way, but more importantly, most of them look exactly the same to the average recipient. Even if what you’re saying is mind-bogglingly important,…
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