Each month we’re posting a new tip to help you get your web video marketing on track. Assuming that you paid to have a video produced for your business, there is absolutely no reason to leave it sitting on the shelf. The key is to get your video out there and attracting new customers.
We all love YouTube. But there are times when we don’t want our video content out there on the YouTube network for everyone to see. There are times when we want our logo in the lower righthand corner.
Search Engine Optimization is a very important factor to consider when marketing your business on the web. We could spend days talking about the different practices and pieces of an effective marketing plan for any business, but today we are going to focus on keywords. More specifically, the research done at the beginning of any SEO effort to decide which keywords a company should target.
As of February 10, 2011, Facebook made it so that Fan Pages would use iframes rather than the previous FBML (Facebook Markup Language). Facebook Fan Page admins and developers saw this as a change for the better. It makes creating stylish, interactive apps or Fan Page tabs much easier than it used to be. Instead of learning Facebook’s experimental (and confusing) FBML code, a developer is now able to create an external web page using basically any standard web programming…
…but they still have the ability to piss off random people, and people still (mentally) mark it as junk.
Here’s a Zen question that keeps me up at night: Has subversive gone mainstream, or is the new mainstream just more subversive? Since I tend to talk a lot about video advertising on this blog, you might already see where I’m heading.
Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business. It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.
Imagine you see an ad on Craigslist: Two free tickets to the sold-out show tonight. First come, first served. Contact Glenn. You email Glenn the poster, and it turns out YOU’RE FIRST: You win the tickets! But instead of receiving instructions on how to get the tickets you receive this:
A few weeks ago we launched our new mini-ebook Produce, Post, Promote: Ten YouTube Tips For 2010 to our email list (you can get it here). The book has been very well received and was downloaded by all types of people, ranging from business owners to bloggers.
Tagging videos properly in Youtube is a tactic that will gain your video a ton more hits and help Youtube work better for everyone. By tagging videos properly, you allow Youtube to properly auto-suggest related videos and add to a richer user experience. In this example you can see how I improperly tagged this video about Michael Jordan. Instead of “Michael Jordan” being a search term you now have “Michael” as a search term and “Jordan” as a search term.
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