About Us You may already be aware of the value of video in your own sales and marketing techniques. However, do you have an About Us video? If you don’t, then this should be something next in your marketing pipeline. With Render Perfect Productions, your video marketing partner, we can take a closer look at why you need an About Us video. Having an About Us video will really give the opportunity to showcase your company’s true colors in the…
Today’s accessibility to use ad platforms on social media has been revolutionary, but it has also created a lot of noise online. How do you get your work to be seen despite this? 1. Unique and engaging content. Create a piece of content that has a game plan, and gives something to your audience. Remember it’s always better to give than to take, so if you consider your content it will yield more reaction. 2. Choose a platform and build on…
First what is Aspect Ratio? And why is it so important!? Well it’s the width and the height of an image or a screen and the number represents the size of your video at its lowest common denominator. Examples come in different shapes and sizes: 16:9, 4:3, 3:2, 1:1, etc. Today users are viewing your video content on screens oriented or positioned in two ways: horizontal (flat screen TVs and computer monitors or vertical (mobile devices) mainly for social video content. It’s important to…
There’s so much that goes into the creation and maintenance of a website, in terms of both strategy and content. With so much to think about, you may find yourself asking, “where do I even start?” The answer to this question is simpler than you might think. You should start where everyone who visits your website will start: your ‘home’ page.
After investing more man-hours than you ever thought you would, spending the money to get all the bells and whistles, and pushing your idea through each stage of the process to make it a reality, you’ve finally done it; you’ve finished your brand’s new video.
Minutia : Noun; the small, precise, or trivial details of something. Despite how simple it might appear in the concept stage, developing a web site is a long and difficult process. Your company or organization can do incredible things. You want to communicate the limitless possibilities that you can provide to your clients, and you want all of that information to be front and center so that nothing is forgotten or omitted.
Let’s say that you are trying to save some money by changing the oil of your car engine. You’ve never done it before, but if a mechanic can do it in half an hour, how hard could it be? You have a general idea of what you’re trying to accomplish, and you’ve bought the recommended oil and set aside an hour for the job. But once the hood is open, the job becomes more intimidating.
In previous episodes of our serial vlog, we’ve discussed why video marketing is important and how to properly establish your video marketing goal(s). In today’s episode, we take a look into what a target audience is and how to choose a target audience for your own content. If you need some help choosing your target audience, or if you have any general questions about video marketing or target audiences, contact us at 410.853.7892 or email us via info@myrender.com to get us…
Last week I had to unclog a pipe under my sink. I feel the need to disclaim that I am no plumber, and I certainly don’t have the brand, make, and model of my sink memorized. For that matter, I don’t care for puzzles, and I am easily frustrated by an immovable object. I often compare my DIY skills to those of the three stooges. So, after opening my under-sink cabinet, the first thing that I did was break out…
Video Marketing is a lot like fishing. The end goal is to reel in a client and push them to act within the terms of your business structure. But, just like fishing, where you choose to cast your line decides how successful you will be.
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