Since the rise of smartphones, DIY video production has exploded. Amateur and professional videographers now carry a powerful pocket film studio to film, edit and publish their cinematic creations. As a result, video editing apps have blown up. That is why, with Render Perfect Productions, we wanted to look at a few of the best video editing apps in 2022. Quik The app is super clever in the way it uses AI – it analyzes your videos to detect colors…
Determining your content marketing budget is one of the most difficult things to do. It’s something that varies from one organization to the next because of a lot of factors that go into deciding. With the help of Render Perfect Productions, let’s look at investing in content marketing. Some organizations have a strong content culture. Some organizations’ primary acquisition channel is already established. Some organizations have an executive team that doesn’t understand content marketing. Some organizations don’t have a tolerance…
Making a great YouTube video isn’t just about the content in the video itself. Video marketing and production involves plenty of other important components that can help you reach your video goals. So, with that in mind, we at Render Perfect Productions wanted to make a post by post guide on how to make a YouTube video. This is step one. Competitor Research The best place to start as you learn how to make a YouTube video is with a…
We know that political campaign videos are effective – so how are they defined? What is a political campaign video? Let’s look further with Render Perfect Productions. A political campaign video is any video used to appeal for votes or financial support for an election campaign. Campaign videos can garner general support for a campaign or opposition for another candidate (opposition or attack ads.) Political campaign videos take many forms, from a quick selfie-style video on a campaign’s social media page,…
An estimated 500 hours of video are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky. Which is why you’ll need to be highly creative to make your business stand out. Help is at hand, however, with Render Perfect Productions as we look at some of the top YouTube video ideas for businesses that want to be seen on the world’s second largest social media platform. Behind the Scenes Giving your viewers a sneak preview of how your…
Once your video is ready to go, you want to make sure people actually see it! How do you do that? A well thought out marketing strategy. At Render Perfect Productions, we’ve taken a few tips on how to market your political campaign video and listed them below. Here are the best practices to follow when marketing your political campaign video: Comply with Government or Platform Regulations Because political advertisements fall into a special legal category, you want to make sure…
For the digital world in which we live, information surrounds us. Integrating video with revenue for your business is key. Content is being created faster and in larger quantities than ever before. Everyone is vying for your attention, but what’s the key to capturing it? Video. Video is the answer and is one of the few content forms that helps you cut through all the digital clutter. Video appeals to human emotion, and more so now than ever before, it’s how…
In today’s political landscape, if you’re not using video marketing, you won’t reach as many voters as possible. And it’s not just that everyone else is doing it, it’s that campaign videos are tangibly valuable. From Render Perfect Productions, here are a few of the major benefits of video marketing for politicians. Video Content Extends to Multiple Channels Whether it’s a traditional television ad, a viral snippet on social media, or a geo-targeted pre-roll video ad, campaign video content can…
Video takes time – all marketers understand this concept. You spend hours working with your video content partner to create an outline, work on the script, create the storyboards, film the actual video, then you spend countless hours going back and forth on revisions and rounds of video edits. The video is finally complete, and you hit publish. But this is actually doing a disservice to the countless hours you just spent completing the video – a single piece of video…
With so many social media platforms these days, it’s hard to keep up with the proper format for posting videos for each. At Render Perfect, our goal today was to create an easy-to-follow social media video posting guide. We hope it helps with all your video posting and social media outreach! Facebook Facebook is still one of the most popular social media platforms out there, with video content being consumed at a higher rate every year on the platform. There…
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