The key to using video as part of your SEO strategy is to take the time to make high-quality content that’s aimed at a particular goal. After all, video alone isn’t necessarily your website’s saving grace. So here are some tips from Render Perfect Productions, your video marketing experts on creating high-quality video to boost your SEO. Think of it as a cycle. Video gives you a boost in rankings, which allows more people to see your site, which means more…
The possibilities are endless with video — but there’s still some go to categories that are a good place to start. That is why with Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we wanted to look at the top video marketing ideas for your healthcare organization. Here’s a rundown of the main types of healthcare marketing videos. Explainer and Awareness Videos These videos aim to inform or educate their viewer. If your clinic is working on a hot-button…
‘Marketing’ and ‘healthcare’ might not be two words you’d commonly put together. From eye doctors to dermatologists, healthcare providers differ from for-profit businesses, so the idea of marketing their services might come as a surprise. That is why with Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we are looking at the importance of video in healthcare marketing. But marketing can do so much more than just push sales. Great marketing strategy also educates, informs, and entertains…
Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. With the guidance of Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we wanted to look at how to craft the perfect before and after video. Before and after, photos are popular, but before and after videos are becoming increasingly common as a dynamic alternative….
Q1 is an interesting time of year for businesses. Trends differ based on the industry and whether businesses sell primarily B2B or B2C, but in most cases, the first few months of the year represent a slowdown from the holiday and Q4 boost in the months prior. How can you start the year right with video? With that in mind, it’s common for Q1 goals to fall within two major themes: take action to boost sales during the slower period,…
Video has, in the last decade, become an essential part of how employees in hospitals, clinics, medical schools, and other offices in the healthcare industry teach, train, and communicate. It’s easy to see why. In a field that rivals any for jargon, healthcare must also contend with a subject that is literally hidden away inside. In even the best of circumstances, it’s possible for medical professionals to misunderstand text-based documentation and best practices — those difficulties only increase as physicians, assistants, administrative…
As we reflect back on what was another wild year, 2021 brought us a lot of new and exciting ways to capture livestreams. Whether that would be for multi-day virtual conferences or small board meetings while everyone is still working from home. The start of the new year is a great time to catch amazing deals on technology from 2021. That is why today we at Render Perfect Productions, your Baltimore, Maryland video marketing experts wanted to showcase a few…
As we wind down to the end of the year, we sometimes see that we have a bit of a surplus in the marketing budget and one of the biggest questions we at Render Perfect Productions get is how to spend a leftover marketing budget? There are many projects you can take on or at least get the pieces started with to make sure your marketing budget comes in right at the perfect place to close out the year. Team…
OTT (over-the-top) advertising — otherwise known as digital TV ads — can be a powerful tool for small business owners. These ads offer pin-point targeting and guaranteed viewership, which makes for a potent combination. That’s why at Render Perfect Productions, video marketing experts in Baltimore, Maryland, we want to go over how to write a 30-second commercial video script. Limit it to 500 characters When writing the script for your commercial, try to keep it under 500 characters, which is approximately 80 words….
A great video doesn’t exist without impressive sound, which unfortunately an all too commonly overlooked party of the video making process. However, there is much to be said about the importance of sound, which is why we at Render Perfect Productions, your video marketing experts in Baltimore, Maryland, are here to inspect why sound is so key. Recording High Quality Sound If you produce video for a living, then recording good quality sound should be at the forefront of your…
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