Videos are a phenomenal type of content for repurposing. I’ve said this time and time again because I really believe that video sits at the very top of the content pyramid. That is why, with Render Perfect Productions, we wanted to look at how you can repurpose any video for social media. But video is also powerful in many other ways. For example, it’s arguably the most captivating content type there is. In fact, digital agency, Zenith Media predicts that we’ll…
There’s no doubt that digital marketing is an essential part of any business’s marketing strategy. However, many medical practices are still relying on traditional methods to market their services. There are several reasons digital marketing is a better option for medical practices. In this blog from Render Perfect Productions, we will look over traditional vs. digital marketing in healthcare. What is Traditional Marketing? Before we discuss the benefits of digital marketing, let’s first define what we mean by “traditional marketing.”…
YouTube is the second-highest ranking website in the world with over 2 billion monthly active users. When users on YouTube watch an ad to completion, they are 23x more likely to act upon the call-to-action of the video, and even when they don’t watch the ad in its entirety they are still 10x more likely to take action than those not exposed to the video ad. That’s why we at Render Perfect Productions wanted to look at the different types of YouTube ads in 2022. There are currently 6 different types…
If you’re not yet using video as a part of your content marketing strategy, you need to work it in. Without video content, you’re abandoning the portion of your audience who are actively seeking visual content. With the help of Render Perfect Productions, let’s look at the state of video content marketing for social media in 2022. Upload Videos to Facebook Natively 85% of all video content watched on Facebook is watched without sound. This only re-emphasizes the need for captioning…
Once your video is ready to go, you want to make sure people actually see it! How do you do that? A well thought out marketing strategy. At Render Perfect Productions, we’ve taken a few tips on how to market your political campaign video and listed them below. Here are the best practices to follow when marketing your political campaign video: Comply with Government or Platform Regulations Because political advertisements fall into a special legal category, you want to make sure…
There are many similarities between medical marketing and medical advertising. They both focus on patients, they can be integrated with each other, and they share the goal of raising awareness about a condition. However, there are some key differences between healthcare marketing and healthcare advertising that set these two tactics apart from one another. In this blog post from Render Perfect Productions, we will discuss medical marketing vs medical advertising. What is Medical Marketing? Medical marketing is creating and delivering…
If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it’s easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTube user started with 0 views and 0 subscribers. Every single one. So how can one video about [enter any subject here!] accumulate millions of views, while another video about the same subject…
Political video campaigns have been around for a long time, but they go much further than just a simple ad that plays on television. With internet and social media marketing, the demand for video across multiple platforms is higher than ever before. That is why, with the help of Render Perfect Productions, we wanted to look at some of the top political video campaign ideas for 2022. Introduction Video A well-done introduction video lets voters know who or what they’re…
Healthcare marketing is a constantly changing industry. As new technologies emerge and healthcare laws change, marketers must keep up with the latest developments in order to remain relevant and competitive. In this article, with the help of Render Perfect Productions, we will look at the top healthcare digital marketing trends for 2022. Social Media Advertising Social media advertising: social media is a powerful tool for healthcare marketers. In 2022, we can expect to see more social media advertising campaigns aimed…
Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State of the Market 2019 industry trends, over 200 million Americans and 94% of millennials own a smartphone. And the numbers are sure to increase as mobile internet and devices become cheaper and more accessible across the world. While this means a significant fundamental change…
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