Political video campaigns have been around for a long time, but they go much further than just a simple ad that plays on television. With internet and social media marketing, the demand for video across multiple platforms is higher than ever before. That is why, with the help of Render Perfect Productions, we wanted to look at some of the top political video campaign ideas for 2022.
Introduction Video
A well-done introduction video lets voters know who or what they’re voting for. If you’re a politician, that’s been in office for a long time, you might use an introduction ad to tell your story and what you’ve accomplished to remind your existing supporters or get acquainted with new ones.
If you’re a less familiar face, use an introduction video as a chance to share who you are and what you can add to the conversation. For ballot measures, explain what the policy change would mean and why it matters.
Endorsement Video
In an endorsement style video ad, you can employ the voices of well-known figures to show their support. This type of ad shows your credibility and support from community leaders.
But of course, you want to make sure your target voter favors those that are endorsing you. If they associate you with people they know and love, that makes them more likely to support you.
Question & Answer
A Q&A style video can be anything from a quick “ask-me-anything” on your Instagram Story to a polished interview.
You can live stream this style of video and field viewer questions, which is a great way to engage with your supporters (or critics) or post a more produced interview to shed light on your policy positions and nuances.
Community Focused Content
Videos that focus on the community are also an effective method of communication. Feature community members who support your campaign – viewers will relate to their stories, and might even recognize some familiar faces.
By engaging the community, your campaign can show how it affects everyday lives.
While you may also be familiar with attack ads, in which a campaign speaks negatively of another candidate, you probably want to stay away from these. Research has shown that they have little to no effect on voter turnout, and can even negatively reflect the candidate.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
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