Video advertising is one of the least understood aspects of the marketing strategies for most small to medium businesses. Why else would you see so many low quality or just plain bad commercials on your local TV networks? Few companies truly grasp their audience and find an effective way to reach out through an advertisement with them. With this article, we hope you will leave with an understanding of why video advertising works so well and hopefully with the help…
Advertising is a more direct way to market your products or services to your core audience. Much like marketing, advertising is another buzzword that gets thrown around without a strong understanding of what makes it great or effective. That is why the team at Render Perfect Productions, your national video marketing team, wanted to look at five great examples of advertising. Pay-Per-Click One of the two most prominent examples of online advertising on this post. In pay-per-click (PPC) advertising, advertisers pay a…
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? With your video marketing partner at Render Perfect, we wanted to look at how video helps your SEO. It’s true! Video is quickly becoming one of the most important forms of content marketing and its presence could make or break your optimization efforts. Before we break down…
YouTube is one of those amazing platforms we all use pretty much daily. Much in the same way that we jump on Google when we have questions, YouTube is there for tutorials, informational videos, funny distractions, and so much more. However, it is also a platform that can be a great marketing tool for a variety of different business types. But is YouTube right for your company? At Render Perfect Productions, your video marketing experts in Baltimore, Maryland, we wanted…
If you’re considering adding an animated video to your marketing strategy, then you are on the right track. One major trick that most marketers and businesses use today is an animated video. Video makes up over 30% of all online traffic today and after watching one 64% of users are more likely to buy a product online. So you may wonder how much does it cost to produce animation? Well, with the help of Render Perfect Productions, your Baltimore video…
Today’s accessibility to use ad platforms on social media has been revolutionary, but it has also created a lot of noise online. How do you get your work to be seen despite this? 1. Unique and engaging content. Create a piece of content that has a game plan, and gives something to your audience. Remember it’s always better to give than to take, so if you consider your content it will yield more reaction. 2. Choose a platform and build on…
First what is Aspect Ratio? And why is it so important!? Well it’s the width and the height of an image or a screen and the number represents the size of your video at its lowest common denominator. Examples come in different shapes and sizes: 16:9, 4:3, 3:2, 1:1, etc. Today users are viewing your video content on screens oriented or positioned in two ways: horizontal (flat screen TVs and computer monitors or vertical (mobile devices) mainly for social video content. It’s important to…
If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a bad dinner or push a good dinner into being a great dinner. It turns straw to gold and rags to riches. It makes your final…
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