In my spare time, one of my interests is music and band marketing. Specifically, how to use video to increase exposure throughout the music industry. When it comes to music marketing, there is almost no one more knowledgable on the topic than Derek Sivers.
Tagging videos properly in Youtube is a tactic that will gain your video a ton more hits and help Youtube work better for everyone. By tagging videos properly, you allow Youtube to properly auto-suggest related videos and add to a richer user experience. In this example you can see how I improperly tagged this video about Michael Jordan. Instead of “Michael Jordan” being a search term you now have “Michael” as a search term and “Jordan” as a search term.
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