You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? With your video marketing partner at Render Perfect, we wanted to look at how video helps your SEO. It’s true! Video is quickly becoming one of the most important forms of content marketing and its presence could make or break your optimization efforts. Before we break down…
If you’re considering adding an animated video to your marketing strategy, then you are on the right track. One major trick that most marketers and businesses use today is an animated video. Video makes up over 30% of all online traffic today and after watching one 64% of users are more likely to buy a product online. So you may wonder how much does it cost to produce animation? Well, with the help of Render Perfect Productions, your Baltimore video…
There’s so much that goes into the creation and maintenance of a website, in terms of both strategy and content. With so much to think about, you may find yourself asking, “where do I even start?” The answer to this question is simpler than you might think. You should start where everyone who visits your website will start: your ‘home’ page.
Video accounted for 50% of all mobile traffic, and for 69% of all sales and marketing campaigns as of late 2015. Facebook alone has seen video overtake its platform, with video accounting for 75,000 shared content pieces in 2015. Your audience is using social media every day, so your business needs to be leveraging its social media channels in order to reach and grow your audience. But with so many social media channels available, you might find yourself trying to…
Google first acquired video giant YouTube on November 13th, 2006. If it wasn’t one before, video became an essential part of any digital strategy at this point in video marketing history. Where we once marketed cigarettes, milk, and butter through five to ten minutes of visual media (circa 1920), we can now market something as monumental as a luxury timeshare in as little as five seconds. The power of video has now outright dominated as a marketing tool for going…
After investing more man-hours than you ever thought you would, spending the money to get all the bells and whistles, and pushing your idea through each stage of the process to make it a reality, you’ve finally done it; you’ve finished your brand’s new video.
Between quarter 1 of 2014 and quarter 1 of 2015, we’ve seen a 100% spike in mobile video consumption. If you think that statistic might indicate a trend, then you’ll be amazed to see the prior year’s statistic. Between quarter 1 of 2013 and quarter 1 of 2014, analysts measured a spike of more than 360% in mobile video consumption.
Video Marketing is a lot like fishing. The end goal is to reel in a client and push them to act within the terms of your business structure. But, just like fishing, where you choose to cast your line decides how successful you will be.
If you’re not an experienced web designer, than your ideas for a web design of your own might rely largely on what you’ve seen while browsing around other people’s similar websites. Using existing themes, color schemes, templates, and designs as the basis for your own web design is a very common and admittedly useful practice.
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