Did you know that the more visitors engage with your page, the more likely your page will rank higher in search engines? Yep. Simply having your visitors camp out on your page and interact with the content will boost your website’s chances of making it to the first page of Google! With Render Perfect Productions we want to showcase how videos boost the average time spent on your website. While Google has never confirmed that it uses visitor engagement as…
The content team at HubSpot looks entirely different from the content team at your favorite 10-person startup. The content team at your favorite 10-person startup looks completely different from a one or two-person, founder-led company. That is why today we at Render Perfect Productions wanted to look at some of the best practices for structuring a content marketing team for your brand or business. Starting Place Creating a content team for the better part of the last 10 years has…
A common mistake made by creators and business owners is to assume that their target audience will come effortlessly over their brand’s YouTube channel if you just focus on creating and publishing more videos. Although a study suggests that 78% of people watch online videos every week, only a tiny fraction might be interested in what you sell or provide. So, reaching the right audience is key and Render Perfect Productions is here to help. If that is the case, channel your energy…
In today’s political landscape, if you’re not using video marketing, you won’t reach as many voters as possible. And it’s not just that everyone else is doing it, it’s that campaign videos are tangibly valuable. From Render Perfect Productions, here are a few of the major benefits of video marketing for politicians. Video Content Extends to Multiple Channels Whether it’s a traditional television ad, a viral snippet on social media, or a geo-targeted pre-roll video ad, campaign video content can…
If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it’s easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTube user started with 0 views and 0 subscribers. Every single one. So how can one video about [enter any subject here!] accumulate millions of views, while another video about the same subject…
Healthcare marketing with Google analytics is a powerful combination. It can help you track website visitors and understand their behavior, measure the success of your marketing campaigns, and more. In this blog post from Render Perfect Productions, we will discuss how healthcare marketers can get more from Google Analytics. We will cover topics such as setting up goals and conversion tracking, creating custom reports, and using segmentation to analyze data. What is Google Analytics? Google Analytics is a free service…
Your customers probably get a lot of emails, which makes it pretty difficult to stand out in their crowded inboxes. So, when you finally get your customer to open your email, you can’t afford to waste that precious opportunity to connect with them. So let’s look at when to add video to your email campaigns with the help of Render Perfect Productions. What should you do? Well, we know video boosts email click-through rates, so sending video is the way to…
As a healthcare provider, you know it is important to be found on the internet. You also know that there are many ways for potential patients to find your clinic or practice. Here are some ways to boost healthcare SEO from Render Perfect Productions, your video marketing partners. Blog More! First, you can create a blog. A blog is an easy way for people to learn more about your practice and the services that you provide. You also do not…
Unfortunately, the spray and pray method doesn’t work on social media. Publishing video content without a detailed plan behind it only leads to misery. You haven’t taken the time to make your video impressive for your audience. Why should they bother to watch it? That’s why at Render Perfect Productions we wanted to offer some helpful tips for sharing video on LinkedIn. Think Mobile Viewing Think about how often you use your mobile phone to surf the internet. The chances are, it’s…
The key to using video as part of your SEO strategy is to take the time to make high-quality content that’s aimed at a particular goal. After all, video alone isn’t necessarily your website’s saving grace. So here are some tips from Render Perfect Productions, your video marketing experts on creating high-quality video to boost your SEO. Think of it as a cycle. Video gives you a boost in rankings, which allows more people to see your site, which means more…
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