Video storytelling holds significant value for businesses for several reasons: Engagement: Videos are inherently more engaging than text or static images. They capture the viewer’s attention with a combination of visuals, audio, and often, a compelling narrative. When businesses tell their story through video, they have a better chance of keeping the audience engaged and conveying their message effectively. Emotional Connection: Video storytelling allows businesses to connect strongly with their audience. Through visuals, music, and narration, they can evoke emotions…
When businesses think about video content, they seem to visualize strictly external communications. How they are going to communicate their brand and their messaging to customers? But don’t restrict yourself to these misconceived and preconceived notions! There are endless types of videos that can be leveraged for ALL types of communications, beyond just external marketing materials. Enter video for internal communications. So why create internal communication videos? Render Perfect Productions is here to help! Easy to Distribute Videos can be watched…
As we reflect back on what was another wild year, 2021 brought us a lot of new and exciting ways to capture livestreams. Whether that would be for multi-day virtual conferences or small board meetings while everyone is still working from home. The start of the new year is a great time to catch amazing deals on technology from 2021. That is why today we at Render Perfect Productions, your Baltimore, Maryland video marketing experts wanted to showcase a few…
As we wind down to the end of the year, we sometimes see that we have a bit of a surplus in the marketing budget and one of the biggest questions we at Render Perfect Productions get is how to spend a leftover marketing budget? There are many projects you can take on or at least get the pieces started with to make sure your marketing budget comes in right at the perfect place to close out the year. Team…
OTT (over-the-top) advertising — otherwise known as digital TV ads — can be a powerful tool for small business owners. These ads offer pin-point targeting and guaranteed viewership, which makes for a potent combination. That’s why at Render Perfect Productions, video marketing experts in Baltimore, Maryland, we want to go over how to write a 30-second commercial video script. Limit it to 500 characters When writing the script for your commercial, try to keep it under 500 characters, which is approximately 80 words….
Recruiting great candidates for your workplace can be hard, especially right now, given the “great migration” of 2021. One of the best tools you can use, though, is video content. Video is the perfect way to screen candidates, tell a story about your business and share valuable information with applicants. There are many other ways as to how video content can transform your recruiting efforts, so let’s take a look with Render Perfect Productions, your video marketing experts in Baltimore,…
With producing video for clients or attempting to get your first job in the video industry, there are always some great tips to make a lasting impression. Each interaction is a new chance to make your mark and help you stand out from the crowd. With Render Perfect Productions, your video marketing experts in Baltimore, Maryland, we can take a look at some ways for you to make a positive impression every time. Be Present Always We often underestimate how…
At Render Perfect Productions, your Baltimore, Maryland video marketing experts, one of the biggest questions we are asked is what to wear for a video interview. For good reason too, most of those who don’t produce video just simply don’t know what will look good or not look good on camera. Even when we aren’t asked specifically, we still like to make sure that those who will be interviewed know what to avoid and what will make them look great….
Today’s accessibility to use ad platforms on social media has been revolutionary, but it has also created a lot of noise online. How do you get your work to be seen despite this? 1. Unique and engaging content. Create a piece of content that has a game plan, and gives something to your audience. Remember it’s always better to give than to take, so if you consider your content it will yield more reaction. 2. Choose a platform and build on…