Why Create Internal Communication Videos?

When businesses think about video content, they seem to visualize strictly external communications. How they are going to communicate their brand and their messaging to customers? But don’t restrict yourself to these misconceived and preconceived notions! There are endless types of videos that can be leveraged for ALL types of communications, beyond just external marketing materials. Enter video for internal communications. So why create internal communication videos? Render Perfect Productions is here to help!

Easy to Distribute

Videos can be watched anytime, anywhere. They’re easily consumed on-the-go, which adds to the benefits of utilizing video in all your communications. Regarding internal communications, think of video as your new & improved memo. You can easily share video training series, how-to, quick updates, and so much more in video form.

Provide Viewing Analytics 

HR teams and C-Suite leadership can gain insight into who watched distributed videos and how much of the videos they watched.  Training can be tied to completing video series and surveys or testing can be used to confirm the courseware was understood.

Talk about Upcoming Events

Think both at the trade show, and alert your company to trade shows, conferences or other events. You can easily create a video before the event to educate your employees about what the event is about, and what your company is aiming to achieve by attending. Using video in this type of communication helps create a stronger human connection with your audience – your employees.

Company or Product Updates

Keep employees informed about product updates, company changes, company updates, CEO messages and more with video. Your employees are much more likely to comprehend this information in video form, as opposed to an email that gets lost in an inbox or a memo that gets thrown in the trashcan.

Types of Internal Videos

How To Videos

This type of video allows you to get into the down & dirty on how to perform a task. Think of an instruction manual on steroids. How-to videos are straightforward, and provide visual and audible, step-by-step instructions. If you would like to get your employees familiar with a new tool, a process, or procedure.

Explainer Videos

Explainer videos are pretty self-explanatory – they help make processes, products, features, benefits, etc. easier to understand. An explainer video can be a powerful tool for your business to grab the attention of your audience in an engaging and fun way. But explainers can be two-fold; they can help explain a process, while also providing a solution, aka your business!

Onboarding Videos

Onboarding can benefit tremendously from utilizing video content to teach new employees about your company. In fact, nothing can be more boring than skimming through a decade-old handbook about old policies and procedures at your new job. With video, you can quickly introduce your new employees to the ins-and-outs of your business, including best practices, health and safety information and business policies, in a more entertaining way.

Training Videos

With training, it is imperative to share a consistent and uniform message with your employees. And when you share this information via video, it allows your employees to go through this material at their own pace; so, the information actually sinks in – as opposed to going through meetings and presentations where information is thrown at them, and it is expected to stick.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.