It is easy to feel like video is an unwarranted expense not needed to help expand your brand or business. Why bother with video marketing? It is a question we at Render Perfect Productions get all too often. Today, though, we want to take some time to showcase why video marketing really works. According to the recent Wyzowl statistics, 63% of the businesses prefer to go for video marketing, of which 82% considered it to be an essential strategy to…
A common mistake made by creators and business owners is to assume that their target audience will come effortlessly over their brand’s YouTube channel if you just focus on creating and publishing more videos. Although a study suggests that 78% of people watch online videos every week, only a tiny fraction might be interested in what you sell or provide. So, reaching the right audience is key and Render Perfect Productions is here to help. If that is the case, channel your energy…
Now over 15 years old, YouTube has well and truly come of age. Shrugging off those awkward early years of Leave Britney Alone and Charlie Bit My Finger, Google’s video-sharing juggernaut has matured into a self-assured teenager boasting more than a billion users (nearly a third of the internet!) who devour a billion hours of video daily. In grabbing a slice of that PewDiePie, verifying your channel is the holy grail. If you were wondering how to get verified on YouTube, we’ve got…
Using LinkedIn video is on the rise. How should you use LinkedIn video in 2022? With this handy guide from Render Perfect Productions, find out more about the most effective ways to use video on LinkedIn in 2022. In this article, we’ll share the uses of LinkedIn video, along with several tips to boost the success of your content. When we think about social media marketing, we put our blinkers on and assume that you need to create the best…
What were some of the top stories from the world of marketing and video? Each week with Render Perfect Productions, your video marketing experts in Baltimore and beyond, we’ll take a look at marketing news this week. In this edition, we are covering some of the top stories from the week of March 7th to March 11th 2022. LinkedIn Adds ‘Future of Skills’ Data Tool This is interesting – this week, LinkedIn has launched a new ‘Future of Skills’ interactive tool,…
Advertising is a more direct way to market your products or services to your core audience. Much like marketing, advertising is another buzzword that gets thrown around without a strong understanding of what makes it great or effective. That is why the team at Render Perfect Productions, your national video marketing team, wanted to look at five great examples of advertising. Pay-Per-Click One of the two most prominent examples of online advertising on this post. In pay-per-click (PPC) advertising, advertisers pay a…
Marketing is one of those buzzwords that gets thrown around a lot, but it rarely comes with any real context. That is a shame because understanding marketing is truly key to making sure your business is a success. That is why we at Render Perfect Productions, your source for video marketing expertise, wanted to look at five great examples of marketing today. We need to kick this off with some terminology. If you ask a random person to tell you…
The key to using video as part of your SEO strategy is to take the time to make high-quality content that’s aimed at a particular goal. After all, video alone isn’t necessarily your website’s saving grace. So here are some tips from Render Perfect Productions, your video marketing experts on creating high-quality video to boost your SEO. Think of it as a cycle. Video gives you a boost in rankings, which allows more people to see your site, which means more…
Your video’s message needs to be clear, succinct and direct. Your interviewees may not always be as direct as you’d like them to be. Enter VO (Voiceover) Narration, the simplest and most direct means of moving your video content forward. There are many ways that VO Narration benefits a video. Let’s take a look at some of the biggest things that VO Narration can do for your next project!
If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a bad dinner or push a good dinner into being a great dinner. It turns straw to gold and rags to riches. It makes your final…
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