Video advertising is one of the least understood aspects of the marketing strategies for most small to medium businesses. Why else would you see so many low quality or just plain bad commercials on your local TV networks? Few companies truly grasp their audience and find an effective way to reach out through an advertisement with them. With this article, we hope you will leave with an understanding of why video advertising works so well and hopefully with the help…
Advertising is a more direct way to market your products or services to your core audience. Much like marketing, advertising is another buzzword that gets thrown around without a strong understanding of what makes it great or effective. That is why the team at Render Perfect Productions, your national video marketing team, wanted to look at five great examples of advertising. Pay-Per-Click One of the two most prominent examples of online advertising on this post. In pay-per-click (PPC) advertising, advertisers pay a…
If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a bad dinner or push a good dinner into being a great dinner. It turns straw to gold and rags to riches. It makes your final…
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