Video creation is typically split into three stages- pre-production, production, and post-production. Most people are, to some extent, familiar with the production stage; “the lights, camera, action” of the business, and the stage at which the video footage is captured. Post-production, typically seen as second most important, entails the edit and finalization of that footage, after which it finally can be syndicated. But what slows video creation exponentially in both stages is the lack of effort made in pre-production.
Over the last few years we’ve seen video become an integral part of every marketing strategy. With ongoing advances in consumer video, its also become easier and easier to build a video marketing strategy from the comfort and privacy of one’s own home. There is a time and a place for all types of video marketing, large and small, but it’s tantamount to know and remember that not everything can be successfully accomplished from your living room. When Do You…
Search Engine Optimization is a very important factor to consider when marketing your business on the web. We could spend days talking about the different practices and pieces of an effective marketing plan for any business, but today we are going to focus on keywords. More specifically, the research done at the beginning of any SEO effort to decide which keywords a company should target.
As of February 10, 2011, Facebook made it so that Fan Pages would use iframes rather than the previous FBML (Facebook Markup Language). Facebook Fan Page admins and developers saw this as a change for the better. It makes creating stylish, interactive apps or Fan Page tabs much easier than it used to be. Instead of learning Facebook’s experimental (and confusing) FBML code, a developer is now able to create an external web page using basically any standard web programming…
We’re excited to announce that we have moved our video production and web design studio to Towson!
While perusing Twitter the other day, I found an “alarming” fact that I’ll paraphrase here…
Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business. It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.
Imagine you see an ad on Craigslist: Two free tickets to the sold-out show tonight. First come, first served. Contact Glenn. You email Glenn the poster, and it turns out YOU’RE FIRST: You win the tickets! But instead of receiving instructions on how to get the tickets you receive this:
In my spare time, one of my interests is music and band marketing. Specifically, how to use video to increase exposure throughout the music industry. When it comes to music marketing, there is almost no one more knowledgable on the topic than Derek Sivers.