When you market using video content, you have the opportunity to reach a wider audience, tell your story more fluently, and cultivate retention. These are the ultimate goals of the practice; or, in chess terms, the ‘checkmate’. But your opponents have the same goals in mind, and they are making similar movements across the board. So, how do you counter their efforts? The simple answer is this: Make a Strategy, and Stick to It. The game of chess is often…
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