Recently I received an email from a previous client whose organization was planing for a video they needed to produce. The question he asked was timeless in our line of work…
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Here’s a Zen question that keeps me up at night: Has subversive gone mainstream, or is the new mainstream just more subversive? Since I tend to talk a lot about video advertising on this blog, you might already see where I’m heading.
Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business. It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.
In my spare time, one of my interests is music and band marketing. Specifically, how to use video to increase exposure throughout the music industry. When it comes to music marketing, there is almost no one more knowledgable on the topic than Derek Sivers.
Last year we discussed the merits and rewards of putting MC Hammer and Ed McMahon in your ad. So we’ll take the plunge again and talk about the ads that really rocked people’s worlds during Super Bowl XLIV.
A few weeks ago we launched our new mini-ebook Produce, Post, Promote: Ten YouTube Tips For 2010 to our email list (you can get it here). The book has been very well received and was downloaded by all types of people, ranging from business owners to bloggers.
Tagging videos properly in Youtube is a tactic that will gain your video a ton more hits and help Youtube work better for everyone. By tagging videos properly, you allow Youtube to properly auto-suggest related videos and add to a richer user experience. In this example you can see how I improperly tagged this video about Michael Jordan. Instead of “Michael Jordan” being a search term you now have “Michael” as a search term and “Jordan” as a search term.
This is pretty old news, but still noteworthy since I still see companies not using it. A few months ago YouTube secretly unveiled their Beta Channel design, which allows user to customize their channel using a WYSIWYG editor. You can customize colors, text , and background images to brand your channel and make it something better than the out of the box YouTube look. Rather than explain it to you, check out the video tutorial below.
Speaking to, or in front of, a camera is a tough task for most people. There is just something about the glow of that red record light and the blank stare of the camera lens that creates an anxiety deep within and makes us unable to do some basic human functions like speak and think clearly. Below are three tips to help you overcome your fears or anxiety the next time you’re planning to speak in front of the camera.
Thinking long-term and setting specific goals for your videos should be the first step when planning to add video to your company’s existing website.
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