The Question: What do NFL’s Justin Tucker, graduate job placement, and Render Perfect all have in common? The Answer: Two words….University Recruiters.
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Whether you’re directly marketing, video marketing, or simply trying to convince your peer to change cell phone plans, you will first need to be able to sell your idea or your “pitch”. Even a novice can sell a pitch if he or she is aware of some basic marketing tactics. But to do so, one must first be willing to invest the necessary time and do the appropriate research to make the idea more presentable.
Video has become a huge part of brand awareness and business strategies as a whole, and no other type of media is as fluid and shareable as video content. If you’re still debating the effectiveness of video content in your overall marketing strategy, Render Perfect has the answers for you. Check out our latest video blog to find out why it is that you should engage in video marketing.
Part of marketing is mapping the appropriate responses to each individual stage of the client buying cycle (also known as the “purchase funnel”). Imagine a proper funnel that represents the internal journey of your client’s mind, from the general awareness of your product or service all the way to the sale of that product or service to the client. Unlike a physical funnel, the sale of a product or service in the business world can be lost at any time,…
As we move further and further into a new generation, we occasionally find ourselves resisting change and fighting to prolong the usage of whatever processes and methodology we have found reliable in the past. There are times when the old ways are the best ways; however, we must always be willing to adapt to the changes that can be of great use to our cause. Many longstanding businesses have been working with Microsoft Powerpoint for decades, and are resistant…
If you’ve ever worried about looking good during a video presentation, or shyed away from a video marketing opportunity because you don’t feel comfortable interacting with the camera…look no further than this video blog. Give the above video a quick view to get the inside scoop on our process to help an inexperienced camera subject look their very best on camera. Transcript: “At Render Perfect, we’re committed to helping our clients look their very best on video. Let’s face it;…
When developing a long-term video marketing strategy, a fundamental tactic is the creation and production of a video blog. These short, topic-specific videos don’t require excessive production value, and they help your business provide relevant content to a target audience that is looking for that content. Video blog content can also help your business stand out in the marketplace; influenced by social sharing and organic search results for your products and/or services.
It happens to almost everyone. There you are, in front of the camera, ready to present your material and wow your target audience with a video spectacle; suddenly, the nerves begin to fray. Your hands begin sweating. Your speech becomes garbled. Many clients find that they are initially uncomfortable speaking to or presenting to a camera. This is called ‘scopophobia’, but its more colloquial name is ‘stage fright’. At Render Perfect, we understand that this is a…
Not everyone has a studio environment to shoot in. Using a green screen to add backdrops and special effects can take your video from bland to extraordinary. However, as the talent, you must do your part in order to make the green screen shoot a success.
One of the most challenging aspects of video is interviewing someone for a testimonial. Not everyone has the ability to speak and appear comfortable on camera. So in order to get the most genuine response from the subject (or interviewee), the interviewer has to be adaptive, engaging and inviting.
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