The foremost psychological hurdle to overcome when encountering any sort of branding endeavor is visualizing the end result of the effort. A video campaign can be a huge collaborative effort and you will want to open up the communication between the collaborators (decision makers, your art department, outside contractors) as soon as possible. There are many ways to deal with this; many choose a physical meeting, but meetings are possibly the most time consuming and least appealing way to generate…
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