Music creates and amplifies emotion. It always has, and it always will. Using music in a video creates an emotional response in the audience, and that emotional response motivates the audience to take action. There are many ways that music can help a video make an emotional connection, but let’s take a look at three in particular.
If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a bad dinner or push a good dinner into being a great dinner. It turns straw to gold and rags to riches. It makes your final…
Have you been checking your office email inbox lately? If you’re like me, you probably have a lot of emails from all kinds of online marketers, each of them trying to convince you that their latest service package is going to revolutionize your business strategy. Most of them communicate relatively the same thing in relatively the same way, but more importantly, most of them look exactly the same to the average recipient. Even if what you’re saying is mind-bogglingly important,…
Video accounted for 50% of all mobile traffic, and for 69% of all sales and marketing campaigns as of late 2015. Facebook alone has seen video overtake its platform, with video accounting for 75,000 shared content pieces in 2015. Your audience is using social media every day, so your business needs to be leveraging its social media channels in order to reach and grow your audience. But with so many social media channels available, you might find yourself trying to…
Video creation is typically split into three stages- pre-production, production, and post-production. Most people are, to some extent, familiar with the production stage; “the lights, camera, action” of the business, and the stage at which the video footage is captured. Post-production, typically seen as second most important, entails the edit and finalization of that footage, after which it finally can be syndicated. But what slows video creation exponentially in both stages is the lack of effort made in pre-production.
“Where do I look? Do I look at you, or do I look at the camera, or what?” After setting up for an interview, our interview subjects often ask us where to aim their line of sight. This is something that may seem trivial in the frenzy to properly stage the other critical elements (light, camera, makeup, background, etc.), but believe it or not, the subject eyeline is often the difference between a successful interview and a poor one. TWO…
Google first acquired video giant YouTube on November 13th, 2006. If it wasn’t one before, video became an essential part of any digital strategy at this point in video marketing history. Where we once marketed cigarettes, milk, and butter through five to ten minutes of visual media (circa 1920), we can now market something as monumental as a luxury timeshare in as little as five seconds. The power of video has now outright dominated as a marketing tool for going…
After investing more man-hours than you ever thought you would, spending the money to get all the bells and whistles, and pushing your idea through each stage of the process to make it a reality, you’ve finally done it; you’ve finished your brand’s new video.
It’s Not as Simple as One-And-Done When brands of any size first enter the video marketing arena, the golden phrase that the CEO’s tend to repeat most often is “viral video”. The good news is that, yes, if your brand is successful in creating a viral video, it will turn your organization into an unstoppable juggernaut with the momentum of a charging rhino. But the bad news is that creating a viral video is about as likely as winning 26…
When you market using video content, you have the opportunity to reach a wider audience, tell your story more fluently, and cultivate retention. These are the ultimate goals of the practice; or, in chess terms, the ‘checkmate’. But your opponents have the same goals in mind, and they are making similar movements across the board. So, how do you counter their efforts? The simple answer is this: Make a Strategy, and Stick to It. The game of chess is often…
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