About Us You may already be aware of the value of video in your own sales and marketing techniques. However, do you have an About Us video? If you don’t, then this should be something next in your marketing pipeline. With Render Perfect Productions, your video marketing partner, we can take a closer look at why you need an About Us video. Having an About Us video will really give the opportunity to showcase your company’s true colors in the…
Today’s accessibility to use ad platforms on social media has been revolutionary, but it has also created a lot of noise online. How do you get your work to be seen despite this? 1. Unique and engaging content. Create a piece of content that has a game plan, and gives something to your audience. Remember it’s always better to give than to take, so if you consider your content it will yield more reaction. 2. Choose a platform and build on…
Growth, it’s talked about often in the world of marketing and advertising, but it’s also found in the world around us. Without process, there is no growth. The days of organic growth are starting to dwindle away and so are the relaxed advertising campaigns; the good news is that it’s a slow and steady decline and there’s room to learn and grow.
It’s never been more important for businesses to tell their stories using video. Social Media and powerful mobile devices have changed the way your customers and prospects share and discover your business. If your business is not currently using video with a strategy that is working toward enabling and empowering your overall business goals and marketing efforts you are missing a huge opportunity.
Music creates and amplifies emotion. It always has, and it always will. Using music in a video creates an emotional response in the audience, and that emotional response motivates the audience to take action. There are many ways that music can help a video make an emotional connection, but let’s take a look at three in particular.
If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a bad dinner or push a good dinner into being a great dinner. It turns straw to gold and rags to riches. It makes your final…
There’s so much that goes into the creation and maintenance of a website, in terms of both strategy and content. With so much to think about, you may find yourself asking, “where do I even start?” The answer to this question is simpler than you might think. You should start where everyone who visits your website will start: your ‘home’ page.
Have you been checking your office email inbox lately? If you’re like me, you probably have a lot of emails from all kinds of online marketers, each of them trying to convince you that their latest service package is going to revolutionize your business strategy. Most of them communicate relatively the same thing in relatively the same way, but more importantly, most of them look exactly the same to the average recipient. Even if what you’re saying is mind-bogglingly important,…
Video accounted for 50% of all mobile traffic, and for 69% of all sales and marketing campaigns as of late 2015. Facebook alone has seen video overtake its platform, with video accounting for 75,000 shared content pieces in 2015. Your audience is using social media every day, so your business needs to be leveraging its social media channels in order to reach and grow your audience. But with so many social media channels available, you might find yourself trying to…
“Where do I look? Do I look at you, or do I look at the camera, or what?” After setting up for an interview, our interview subjects often ask us where to aim their line of sight. This is something that may seem trivial in the frenzy to properly stage the other critical elements (light, camera, makeup, background, etc.), but believe it or not, the subject eyeline is often the difference between a successful interview and a poor one. TWO…
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