While perusing Twitter the other day, I found an “alarming” fact that I’ll paraphrase here…
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“Please just delete the message if you do not want it” -actual message from a Facebook spammer The words Social Media tend to conjure up images of birds chirping, tweet-ups, keeping up with grandma,and perhaps happily drumming up more customers for your business. But let’s not forget the golden rule of communication on a mass-level: your message has to be wanted.
Imagine you see an ad on Craigslist: Two free tickets to the sold-out show tonight. First come, first served. Contact Glenn. You email Glenn the poster, and it turns out YOU’RE FIRST: You win the tickets! But instead of receiving instructions on how to get the tickets you receive this:
Neil Sedaka was right: Breaking up is hard to do. Since we started our company Twitter account about a year ago we’ve had the same discussion in the board room about once every month.
Should Heat Surge (The Amish Fireplace) be upset that I made a video spoofing their brand?
If you want to give your web video a kick-start, the first thing to do is to start promoting it. The go-to sources for content promotion are email, Twitter, and Facebook. And while those sources are good you may want to consider launching it into yet another web 2.0 filter: StumbleUpon
This is pretty old news, but still noteworthy since I still see companies not using it. A few months ago YouTube secretly unveiled their Beta Channel design, which allows user to customize their channel using a WYSIWYG editor. You can customize colors, text , and background images to brand your channel and make it something better than the out of the box YouTube look. Rather than explain it to you, check out the video tutorial below.
Just a few months ago buried away in the pages of Facebook, you might have stumbled upon a link showing you the way to create a Facebook page for your business. It was difficult to find and business pages were few and far between. Now the link is available right on the front page . Business pages are popping up everywhere. If you sell Brand X Boring Widgets, you might be asking yourself “Why does my company need a Facebook…
It’s tough out there. You have heard it from every media outlet. And as much as you’d like to believe that it’s more hype than fact, the truth is that few companies have been left unaffected by the economic downturn. In times of indecisiveness, what many find out is that the best way to move forward is to move outward. Expand upon the things that you have already spent money on to get the most value out of your investment. Being in…
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