In previous episodes of our serial vlog, we’ve discussed why video marketing is important and how to properly establish your video marketing goal(s). In today’s episode, we take a look into what a target audience is and how to choose a target audience for your own content. If you need some help choosing your target audience, or if you have any general questions about video marketing or target audiences, contact us at 410.853.7892 or email us via info@myrender.com to get us…
Render Perfect has a Drone! Yep, we jumped on the aerial bandwagon. How couldn’t we? The thought of shooting 4K footage from the air was just too tempting. It is the final frontier of video production. We had to go there! We have been waiting for a good time to pull the trigger on a Drone. When we saw the 3DR SOLO’s promo on the No Film School NAB newsletter feed, we knew that it was time.
It’s finally here! At last, Render Perfect has launched its all-new company website. Our new web interface embraces the fully-interactive user experience that we pride ourselves on being able to deliver to our clients. From integrated video to custom-coded page animations, we believe that our 2015 revamp reflects everything that we are and everything that we do.
Our client, Ventev Mobile, wanted to use the latest Samsung devices, the Galaxy Note 4 and Note Edge, in their most recent video. However, these devices were so new that no one had yet taken the time to illustrate them.
The Question: What do NFL’s Justin Tucker, graduate job placement, and Render Perfect all have in common? The Answer: Two words….University Recruiters.
Video has become a huge part of brand awareness and business strategies as a whole, and no other type of media is as fluid and shareable as video content. If you’re still debating the effectiveness of video content in your overall marketing strategy, Render Perfect has the answers for you. Check out our latest video blog to find out why it is that you should engage in video marketing.
Part of marketing is mapping the appropriate responses to each individual stage of the client buying cycle (also known as the “purchase funnel”). Imagine a proper funnel that represents the internal journey of your client’s mind, from the general awareness of your product or service all the way to the sale of that product or service to the client. Unlike a physical funnel, the sale of a product or service in the business world can be lost at any time,…
If you’ve ever worried about looking good during a video presentation, or shyed away from a video marketing opportunity because you don’t feel comfortable interacting with the camera…look no further than this video blog. Give the above video a quick view to get the inside scoop on our process to help an inexperienced camera subject look their very best on camera. Transcript: “At Render Perfect, we’re committed to helping our clients look their very best on video. Let’s face it;…
The key practices of owning and operating a written (or video) blog are (1) keeping content relative, (2) keeping content informative, (3) ensuring that, once the blog is launched, blog content is frequently posted. The first two practices will guide you through your first blog post, but the last of these three steps can quickly become a hardest qualifier to meet, especially at the professional level.
Color correction is extremely vital for shooting any kind of video these days. And there are tons of filters and softwares out there that can make this once complicated process an easy one. Color Correction or Grading can really make that average looking shot ‘pop’ and grab the viewers attention. At Render we typically like to shoot things very flat with our Canon EOS 7D SLR giving the image a very neutral and almost bland look. This gives us more…
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