This is pretty old news, but still noteworthy since I still see companies not using it. A few months ago YouTube secretly unveiled their Beta Channel design, which allows user to customize their channel using a WYSIWYG editor. You can customize colors, text , and background images to brand your channel and make it something better than the out of the box YouTube look. Rather than explain it to you, check out the video tutorial below.
Speaking to, or in front of, a camera is a tough task for most people. There is just something about the glow of that red record light and the blank stare of the camera lens that creates an anxiety deep within and makes us unable to do some basic human functions like speak and think clearly. Below are three tips to help you overcome your fears or anxiety the next time you’re planning to speak in front of the camera.
Just a few months ago buried away in the pages of Facebook, you might have stumbled upon a link showing you the way to create a Facebook page for your business. It was difficult to find and business pages were few and far between. Now the link is available right on the front page . Business pages are popping up everywhere. If you sell Brand X Boring Widgets, you might be asking yourself “Why does my company need a Facebook…
Thinking long-term and setting specific goals for your videos should be the first step when planning to add video to your company’s existing website.
The foremost psychological hurdle to overcome when encountering any sort of branding endeavor is visualizing the end result of the effort. A video campaign can be a huge collaborative effort and you will want to open up the communication between the collaborators (decision makers, your art department, outside contractors) as soon as possible. There are many ways to deal with this; many choose a physical meeting, but meetings are possibly the most time consuming and least appealing way to generate…
Over at Seth Godin’s blog, a recent post describing the philosophy of “new marketing” intrigued me.
I have a small music studio at home (the ancient Tascam PortaStudio to the left being a central component). Right now I have an album’s worth of songs in various stages that need to be finished. Some songs need to be totally re-recorded; others just need the final mixes tweaked, and everything in between.
Sometimes an application is released that is so ridiculously simple, you wonder why it didn’t come around years ago. Adobe Kuler is the new-ish web community of designers submitting something very simple and very useful: the color swatch.
If you’ve wanted to learn about anything new on the web lately, chances are you may have stumbled upon one of many videos like this:
Companies are “tuned in” to the advantages of placing self-made web video content on the popular social media and video sharing websites. The cost of self-producing a web video has never been cheaper for many companies.
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