Imagine you see an ad on Craigslist: Two free tickets to the sold-out show tonight. First come, first served. Contact Glenn. You email Glenn the poster, and it turns out YOU’RE FIRST: You win the tickets! But instead of receiving instructions on how to get the tickets you receive this:
In my spare time, one of my interests is music and band marketing. Specifically, how to use video to increase exposure throughout the music industry. When it comes to music marketing, there is almost no one more knowledgable on the topic than Derek Sivers.
Last year we discussed the merits and rewards of putting MC Hammer and Ed McMahon in your ad. So we’ll take the plunge again and talk about the ads that really rocked people’s worlds during Super Bowl XLIV.
Neil Sedaka was right: Breaking up is hard to do. Since we started our company Twitter account about a year ago we’ve had the same discussion in the board room about once every month.
A few weeks ago we launched our new mini-ebook Produce, Post, Promote: Ten YouTube Tips For 2010 to our email list (you can get it here). The book has been very well received and was downloaded by all types of people, ranging from business owners to bloggers.
Should Heat Surge (The Amish Fireplace) be upset that I made a video spoofing their brand?
If you want to give your web video a kick-start, the first thing to do is to start promoting it. The go-to sources for content promotion are email, Twitter, and Facebook. And while those sources are good you may want to consider launching it into yet another web 2.0 filter: StumbleUpon
Tagging videos properly in Youtube is a tactic that will gain your video a ton more hits and help Youtube work better for everyone. By tagging videos properly, you allow Youtube to properly auto-suggest related videos and add to a richer user experience. In this example you can see how I improperly tagged this video about Michael Jordan. Instead of “Michael Jordan” being a search term you now have “Michael” as a search term and “Jordan” as a search term.
I recently became a type of person I hate: a company blogger MIA. There’s no excuse for this, ever. But I’ll give you my excuse anyway.
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