Video accounted for 50% of all mobile traffic, and for 69% of all sales and marketing campaigns as of late 2015. Facebook alone has seen video overtake its platform, with video accounting for 75,000 shared content pieces in 2015. Your audience is using social media every day, so your business needs to be leveraging its social media channels in order to reach and grow your audience. But with so many social media channels available, you might find yourself trying to…
Video creation is typically split into three stages- pre-production, production, and post-production. Most people are, to some extent, familiar with the production stage; “the lights, camera, action” of the business, and the stage at which the video footage is captured. Post-production, typically seen as second most important, entails the edit and finalization of that footage, after which it finally can be syndicated. But what slows video creation exponentially in both stages is the lack of effort made in pre-production.
“Where do I look? Do I look at you, or do I look at the camera, or what?” After setting up for an interview, our interview subjects often ask us where to aim their line of sight. This is something that may seem trivial in the frenzy to properly stage the other critical elements (light, camera, makeup, background, etc.), but believe it or not, the subject eyeline is often the difference between a successful interview and a poor one. TWO…
Google first acquired video giant YouTube on November 13th, 2006. If it wasn’t one before, video became an essential part of any digital strategy at this point in video marketing history. Where we once marketed cigarettes, milk, and butter through five to ten minutes of visual media (circa 1920), we can now market something as monumental as a luxury timeshare in as little as five seconds. The power of video has now outright dominated as a marketing tool for going…
After investing more man-hours than you ever thought you would, spending the money to get all the bells and whistles, and pushing your idea through each stage of the process to make it a reality, you’ve finally done it; you’ve finished your brand’s new video.
It’s Not as Simple as One-And-Done When brands of any size first enter the video marketing arena, the golden phrase that the CEO’s tend to repeat most often is “viral video”. The good news is that, yes, if your brand is successful in creating a viral video, it will turn your organization into an unstoppable juggernaut with the momentum of a charging rhino. But the bad news is that creating a viral video is about as likely as winning 26…
Minutia : Noun; the small, precise, or trivial details of something. Despite how simple it might appear in the concept stage, developing a web site is a long and difficult process. Your company or organization can do incredible things. You want to communicate the limitless possibilities that you can provide to your clients, and you want all of that information to be front and center so that nothing is forgotten or omitted.
When you market using video content, you have the opportunity to reach a wider audience, tell your story more fluently, and cultivate retention. These are the ultimate goals of the practice; or, in chess terms, the ‘checkmate’. But your opponents have the same goals in mind, and they are making similar movements across the board. So, how do you counter their efforts? The simple answer is this: Make a Strategy, and Stick to It. The game of chess is often…
Over the last few years we’ve seen video become an integral part of every marketing strategy. With ongoing advances in consumer video, its also become easier and easier to build a video marketing strategy from the comfort and privacy of one’s own home. There is a time and a place for all types of video marketing, large and small, but it’s tantamount to know and remember that not everything can be successfully accomplished from your living room. When Do You…
We know that Video Marketing is hard. And we ought to; for the past decade, we have scripted, developed, captured and marketed thousands of video deliverables of varying lengths and scopes for our clients. For 14 years we have lived in the trenches, helping to craft ideas and tell visual stories. And we have been studying which kinds of video really work for businesses based on their goals, and which are the most efficient ways to produce and measure the…
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