If you’re in the healthcare industry, you may have heard of PRM and CRM but not know what they are or how they differ. In this blog post, with the help of Render Perfect Productions, we will break down healthcare PRM and CRM explained. Overall Relationship Management Relationship management might feel like just another buzzword, but it is at the core of your practice whether you realize it. Relationship management, or RM, is managing interactions between a healthcare organization and…
Patient engagement is an important concept in healthcare. However, most efforts center on the patient portal, which many clients never or rarely use. So, if you want to get them engaged, you need to meet your patients outside the portal. Here are some thoughts on how to better engage with your patients from Render Perfect Productions. Why Engagement Matters There are many reasons patient engagement matters, but here are a few key ones. Healthcare is changing. The industry used to…
There are many similarities between medical marketing and medical advertising. They both focus on patients, they can be integrated with each other, and they share the goal of raising awareness about a condition. However, there are some key differences between healthcare marketing and healthcare advertising that set these two tactics apart from one another. In this blog post from Render Perfect Productions, we will discuss medical marketing vs medical advertising. What is Medical Marketing? Medical marketing is creating and delivering…
Healthcare marketing with Google analytics is a powerful combination. It can help you track website visitors and understand their behavior, measure the success of your marketing campaigns, and more. In this blog post from Render Perfect Productions, we will discuss how healthcare marketers can get more from Google Analytics. We will cover topics such as setting up goals and conversion tracking, creating custom reports, and using segmentation to analyze data. What is Google Analytics? Google Analytics is a free service…
Creating any successful video requires a few key steps long before the camera’s role. Pre-production, as it is known in the video world, leads to a successful shoot and will make for a better video overall. With healthcare marketing videos, the rules are no different. That is why we at Render Perfect Productions, your video marketing team, wanted to create a handy list of the steps to create the perfect healthcare marketing video. Assign a Specific Team for the Task…
‘Marketing’ and ‘healthcare’ might not be two words you’d commonly put together. From eye doctors to dermatologists, healthcare providers differ from for-profit businesses, so the idea of marketing their services might come as a surprise. That is why with Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we are looking at the importance of video in healthcare marketing. But marketing can do so much more than just push sales. Great marketing strategy also educates, informs, and entertains…
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