Patient engagement is an important concept in healthcare. However, most efforts center on the patient portal, which many clients never or rarely use. So, if you want to get them engaged, you need to meet your patients outside the portal. Here are some thoughts on how to better engage with your patients from Render Perfect Productions. Why Engagement Matters There are many reasons patient engagement matters, but here are a few key ones. Healthcare is changing. The industry used to…
There are many similarities between medical marketing and medical advertising. They both focus on patients, they can be integrated with each other, and they share the goal of raising awareness about a condition. However, there are some key differences between healthcare marketing and healthcare advertising that set these two tactics apart from one another. In this blog post from Render Perfect Productions, we will discuss medical marketing vs medical advertising. What is Medical Marketing? Medical marketing is creating and delivering…
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