No matter how many times I scream it from the rooftops, I think it’s hard for most marketers to see Pinterest as a legitimate channel. Especially B2B marketers. Even though they are the fourth most popular social media site in the US, have around 450 million users and made $1B+ in ad revenue last year! Recently Pinterest put out a 2022 trends report, but it was a little light on the tips for B2B brands. So we thought we would…
Determining your content marketing budget is one of the most difficult things to do. It’s something that varies from one organization to the next because of a lot of factors that go into deciding. With the help of Render Perfect Productions, let’s look at investing in content marketing. Some organizations have a strong content culture. Some organizations’ primary acquisition channel is already established. Some organizations have an executive team that doesn’t understand content marketing. Some organizations don’t have a tolerance…
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