It is easy to feel like video is an unwarranted expense not needed to help expand your brand or business. Why bother with video marketing? It is a question we at Render Perfect Productions get all too often. Today, though, we want to take some time to showcase why video marketing really works. According to the recent Wyzowl statistics, 63% of the businesses prefer to go for video marketing, of which 82% considered it to be an essential strategy to…
Earlier this week, we took a look at how to get verified on YouTube. In this post we wanted to explore the ways to improve your YouTube verification chances. The more you follow this handy guide from Render Perfect Productions, the more you increase your odds of getting verified on YouTube. Build a Recognizable Brand If you’ve got 100,000 subscribers, then you’re obviously doing plenty of things right. But even if you haven’t, YouTube has bent the rules a little…
A common mistake made by creators and business owners is to assume that their target audience will come effortlessly over their brand’s YouTube channel if you just focus on creating and publishing more videos. Although a study suggests that 78% of people watch online videos every week, only a tiny fraction might be interested in what you sell or provide. So, reaching the right audience is key and Render Perfect Productions is here to help. If that is the case, channel your energy…
Now over 15 years old, YouTube has well and truly come of age. Shrugging off those awkward early years of Leave Britney Alone and Charlie Bit My Finger, Google’s video-sharing juggernaut has matured into a self-assured teenager boasting more than a billion users (nearly a third of the internet!) who devour a billion hours of video daily. In grabbing a slice of that PewDiePie, verifying your channel is the holy grail. If you were wondering how to get verified on YouTube, we’ve got…
We know that political campaign videos are effective – so how are they defined? What is a political campaign video? Let’s look further with Render Perfect Productions. A political campaign video is any video used to appeal for votes or financial support for an election campaign. Campaign videos can garner general support for a campaign or opposition for another candidate (opposition or attack ads.) Political campaign videos take many forms, from a quick selfie-style video on a campaign’s social media page,…
An estimated 500 hours of video are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky. Which is why you’ll need to be highly creative to make your business stand out. Help is at hand, however, with Render Perfect Productions as we look at some of the top YouTube video ideas for businesses that want to be seen on the world’s second largest social media platform. Behind the Scenes Giving your viewers a sneak preview of how your…
Content is king, and trying to stay fresh with new ideas for content marketing can be a bit of a challenge. That is why here at Render Perfect Productions, we wanted to share some great social media content ideas for your audience. Let’s take a look! Content Ideas for Stories Share your story or your brand story Talk about your struggles and how you overcame them (failures and wins) Tell a funny story about something connected to your business Share…
Once your video is ready to go, you want to make sure people actually see it! How do you do that? A well thought out marketing strategy. At Render Perfect Productions, we’ve taken a few tips on how to market your political campaign video and listed them below. Here are the best practices to follow when marketing your political campaign video: Comply with Government or Platform Regulations Because political advertisements fall into a special legal category, you want to make sure…
For the digital world in which we live, information surrounds us. Integrating video with revenue for your business is key. Content is being created faster and in larger quantities than ever before. Everyone is vying for your attention, but what’s the key to capturing it? Video. Video is the answer and is one of the few content forms that helps you cut through all the digital clutter. Video appeals to human emotion, and more so now than ever before, it’s how…
There are many similarities between medical marketing and medical advertising. They both focus on patients, they can be integrated with each other, and they share the goal of raising awareness about a condition. However, there are some key differences between healthcare marketing and healthcare advertising that set these two tactics apart from one another. In this blog post from Render Perfect Productions, we will discuss medical marketing vs medical advertising. What is Medical Marketing? Medical marketing is creating and delivering…
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