Video storytelling holds significant value for businesses for several reasons: Engagement: Videos are inherently more engaging than text or static images. They capture the viewer’s attention with a combination of visuals, audio, and often, a compelling narrative. When businesses tell their story through video, they have a better chance of keeping the audience engaged and conveying their message effectively. Emotional Connection: Video storytelling allows businesses to connect strongly with their audience. Through visuals, music, and narration, they can evoke emotions…
Did you know that the more visitors engage with your page, the more likely your page will rank higher in search engines? Yep. Simply having your visitors camp out on your page and interact with the content will boost your website’s chances of making it to the first page of Google! With Render Perfect Productions we want to showcase how videos boost the average time spent on your website. While Google has never confirmed that it uses visitor engagement as…
No matter how many times I scream it from the rooftops, I think it’s hard for most marketers to see Pinterest as a legitimate channel. Especially B2B marketers. Even though they are the fourth most popular social media site in the US, have around 450 million users and made $1B+ in ad revenue last year! Recently Pinterest put out a 2022 trends report, but it was a little light on the tips for B2B brands. So we thought we would…
Videos are a phenomenal type of content for repurposing. I’ve said this time and time again because I really believe that video sits at the very top of the content pyramid. That is why, with Render Perfect Productions, we wanted to look at how you can repurpose any video for social media. But video is also powerful in many other ways. For example, it’s arguably the most captivating content type there is. In fact, digital agency, Zenith Media predicts that we’ll…
Determining your content marketing budget is one of the most difficult things to do. It’s something that varies from one organization to the next because of a lot of factors that go into deciding. With the help of Render Perfect Productions, let’s look at investing in content marketing. Some organizations have a strong content culture. Some organizations’ primary acquisition channel is already established. Some organizations have an executive team that doesn’t understand content marketing. Some organizations don’t have a tolerance…
For all its many benefits and advocates, Instagram remains a mystery to many businesses. Particularly B2B. How can you reconcile the traditional norms of B2B marketing – strait-laced, professional, formal – with a platform that’s monopolized by influencers, foodie-filters and wanderlust? With the help of Render Perfect Productions, let’s look at some ideas for B2B marketing on Instagram. Show the Numbers We all know how important numbers are – and they can be a significant advantage on Instagram, too. Not only…
If you’re in the healthcare industry, you may have heard of PRM and CRM but not know what they are or how they differ. In this blog post, with the help of Render Perfect Productions, we will break down healthcare PRM and CRM explained. Overall Relationship Management Relationship management might feel like just another buzzword, but it is at the core of your practice whether you realize it. Relationship management, or RM, is managing interactions between a healthcare organization and…
A common mistake made by creators and business owners is to assume that their target audience will come effortlessly over their brand’s YouTube channel if you just focus on creating and publishing more videos. Although a study suggests that 78% of people watch online videos every week, only a tiny fraction might be interested in what you sell or provide. So, reaching the right audience is key and Render Perfect Productions is here to help. If that is the case, channel your energy…
An estimated 500 hours of video are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky. Which is why you’ll need to be highly creative to make your business stand out. Help is at hand, however, with Render Perfect Productions as we look at some of the top YouTube video ideas for businesses that want to be seen on the world’s second largest social media platform. Behind the Scenes Giving your viewers a sneak preview of how your…
Content is king, and trying to stay fresh with new ideas for content marketing can be a bit of a challenge. That is why here at Render Perfect Productions, we wanted to share some great social media content ideas for your audience. Let’s take a look! Content Ideas for Stories Share your story or your brand story Talk about your struggles and how you overcame them (failures and wins) Tell a funny story about something connected to your business Share…