Creating any successful video requires a few key steps long before the camera’s role. Pre-production, as it is known in the video world, leads to a successful shoot and will make for a better video overall. With healthcare marketing videos, the rules are no different. That is why we at Render Perfect Productions, your video marketing team, wanted to create a handy list of the steps to create the perfect healthcare marketing video. Assign a Specific Team for the Task…
Advertising is a more direct way to market your products or services to your core audience. Much like marketing, advertising is another buzzword that gets thrown around without a strong understanding of what makes it great or effective. That is why the team at Render Perfect Productions, your national video marketing team, wanted to look at five great examples of advertising. Pay-Per-Click One of the two most prominent examples of online advertising on this post. In pay-per-click (PPC) advertising, advertisers pay a…
Marketing is one of those buzzwords that gets thrown around a lot, but it rarely comes with any real context. That is a shame because understanding marketing is truly key to making sure your business is a success. That is why we at Render Perfect Productions, your source for video marketing expertise, wanted to look at five great examples of marketing today. We need to kick this off with some terminology. If you ask a random person to tell you…
What were some of the top stories from the world of marketing and video? Each week with Render Perfect Productions, your video marketing experts in Baltimore and beyond, we’ll take a look at marketing news this week. In this edition, we are covering some of the top stories from the week of February 28th to March 4th 2022. Ukraine and the Battle Against Misinformation Russia’s invasion of Ukraine has marked a new inflection point for social media, and the role…
The key to using video as part of your SEO strategy is to take the time to make high-quality content that’s aimed at a particular goal. After all, video alone isn’t necessarily your website’s saving grace. So here are some tips from Render Perfect Productions, your video marketing experts on creating high-quality video to boost your SEO. Think of it as a cycle. Video gives you a boost in rankings, which allows more people to see your site, which means more…
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? With your video marketing partner at Render Perfect, we wanted to look at how video helps your SEO. It’s true! Video is quickly becoming one of the most important forms of content marketing and its presence could make or break your optimization efforts. Before we break down…
The possibilities are endless with video — but there’s still some go to categories that are a good place to start. That is why with Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we wanted to look at the top video marketing ideas for your healthcare organization. Here’s a rundown of the main types of healthcare marketing videos. Explainer and Awareness Videos These videos aim to inform or educate their viewer. If your clinic is working on a hot-button…
‘Marketing’ and ‘healthcare’ might not be two words you’d commonly put together. From eye doctors to dermatologists, healthcare providers differ from for-profit businesses, so the idea of marketing their services might come as a surprise. That is why with Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we are looking at the importance of video in healthcare marketing. But marketing can do so much more than just push sales. Great marketing strategy also educates, informs, and entertains…
What were some of the top stories from the world of marketing and video? Each week with Render Perfect Productions, your video marketing experts in Baltimore and beyond, we’ll take a look at marketing news this week. In this edition, we are covering some of the top stories from the week of February 21st to February 25th 2022. Social Media and the Crisis in Ukraine Russia’s invasion into Ukraine has caused global angst, putting the military superpowers of the world…
Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. With the guidance of Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we wanted to look at how to craft the perfect before and after video. Before and after, photos are popular, but before and after videos are becoming increasingly common as a dynamic alternative….
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