Video storytelling holds significant value for businesses for several reasons: Engagement: Videos are inherently more engaging than text or static images. They capture the viewer’s attention with a combination of visuals, audio, and often, a compelling narrative. When businesses tell their story through video, they have a better chance of keeping the audience engaged and conveying their message effectively. Emotional Connection: Video storytelling allows businesses to connect strongly with their audience. Through visuals, music, and narration, they can evoke emotions…
Did you know that the more visitors engage with your page, the more likely your page will rank higher in search engines? Yep. Simply having your visitors camp out on your page and interact with the content will boost your website’s chances of making it to the first page of Google! With Render Perfect Productions we want to showcase how videos boost the average time spent on your website. While Google has never confirmed that it uses visitor engagement as…
No matter how many times I scream it from the rooftops, I think it’s hard for most marketers to see Pinterest as a legitimate channel. Especially B2B marketers. Even though they are the fourth most popular social media site in the US, have around 450 million users and made $1B+ in ad revenue last year! Recently Pinterest put out a 2022 trends report, but it was a little light on the tips for B2B brands. So we thought we would…
Since the rise of smartphones, DIY video production has exploded. Amateur and professional videographers now carry a powerful pocket film studio to film, edit and publish their cinematic creations. As a result, video editing apps have blown up. That is why, with Render Perfect Productions, we wanted to look at a few of the best video editing apps in 2022. Quik The app is super clever in the way it uses AI – it analyzes your videos to detect colors…
Videos are a phenomenal type of content for repurposing. I’ve said this time and time again because I really believe that video sits at the very top of the content pyramid. That is why, with Render Perfect Productions, we wanted to look at how you can repurpose any video for social media. But video is also powerful in many other ways. For example, it’s arguably the most captivating content type there is. In fact, digital agency, Zenith Media predicts that we’ll…
Determining your content marketing budget is one of the most difficult things to do. It’s something that varies from one organization to the next because of a lot of factors that go into deciding. With the help of Render Perfect Productions, let’s look at investing in content marketing. Some organizations have a strong content culture. Some organizations’ primary acquisition channel is already established. Some organizations have an executive team that doesn’t understand content marketing. Some organizations don’t have a tolerance…
If you’re in the healthcare industry, you may have heard of PRM and CRM but not know what they are or how they differ. In this blog post, with the help of Render Perfect Productions, we will break down healthcare PRM and CRM explained. Overall Relationship Management Relationship management might feel like just another buzzword, but it is at the core of your practice whether you realize it. Relationship management, or RM, is managing interactions between a healthcare organization and…
The content team at HubSpot looks entirely different from the content team at your favorite 10-person startup. The content team at your favorite 10-person startup looks completely different from a one or two-person, founder-led company. That is why today we at Render Perfect Productions wanted to look at some of the best practices for structuring a content marketing team for your brand or business. Starting Place Creating a content team for the better part of the last 10 years has…
There’s no doubt that digital marketing is an essential part of any business’s marketing strategy. However, many medical practices are still relying on traditional methods to market their services. There are several reasons digital marketing is a better option for medical practices. In this blog from Render Perfect Productions, we will look over traditional vs. digital marketing in healthcare. What is Traditional Marketing? Before we discuss the benefits of digital marketing, let’s first define what we mean by “traditional marketing.”…
If you’re not yet using video as a part of your content marketing strategy, you need to work it in. Without video content, you’re abandoning the portion of your audience who are actively seeking visual content. With the help of Render Perfect Productions, let’s look at the state of video content marketing for social media in 2022. Upload Videos to Facebook Natively 85% of all video content watched on Facebook is watched without sound. This only re-emphasizes the need for captioning…