How to Better Engage with Your Patients

Patient engagement is an important concept in healthcare. However, most efforts center on the patient portal, which many clients never or rarely use. So, if you want to get them engaged, you need to meet your patients outside the portal. Here are some thoughts on how to better engage with your patients from Render Perfect Productions.

Why Engagement Matters

There are many reasons patient engagement matters, but here are a few key ones.

Healthcare is changing. The industry used to be about paternalistic care, in which the doctor made all the decisions and the patient simply followed directions. However, patients are now more informed than ever before, and they want to be part of their own care. This has led to the rise of consumerism in healthcare, in which patients demand high-quality, cost-effective care that meets their individual needs.

Patient engagement is essential for delivering on this new model of care. When patients are engaged, they take an active role in their own health, leading to better outcomes overall.

Outside of the Patient Portal

Engaging patients beyond the patient portal is important because patients who are engaged have better health outcomes and incur lower costs overall. So, how can you go about engaging your patients? Here are some ideas:

• 1. Launch wellness campaigns that target specific conditions or groups of patients.
• 2. Utilize call centers and chatbots to provide support and engagement outside of the portal.
• 3. Be active on social media, using platforms like Facebook, Twitter, and Instagram to communicate with patients and promote engagement opportunities.
• 4. Provide comprehensive patient education materials that can be accessed online or offline.
• 5. Make it easy for patients to reach you by providing multiple contact options, including phone, email, and live chat.
• 6. Prioritize patient feedback to understand what works well and where improvements can be made.
• 7. Set up your staff for success by training them on how to engage patients in a meaningful way.
• 8. Provide video content through introductory videos, information for health/wellness, or livestreams.

For engaging patients, there is no one-size-fits-all solution. Every practice will have its own unique set of challenges and opportunities. However, these are some general strategies that can help get you started. By taking a holistic approach to engagement, you can create an environment in which patients are more likely to take an active role in their care – and reap the benefits that come with it.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.