Medical Marketing vs Medical Advertising

There are many similarities between medical marketing and medical advertising. They both focus on patients, they can be integrated with each other, and they share the goal of raising awareness about a condition. However, there are some key differences between healthcare marketing and healthcare advertising that set these two tactics apart from one another. In this blog post from Render Perfect Productions, we will discuss medical marketing vs medical advertising.

What is Medical Marketing?

Medical marketing is creating and delivering messages that promote the interests of healthcare organizations and their patients. It involves understanding the needs of both groups and developing strategies to meet those needs. Medical marketers use a variety of tactics, including advertising, public relations, digital marketing, and event planning, to reach their target audiences.

What is Medical Advertising?

Medical advertising is a subset of medical marketing that focuses on promoting healthcare services and products to potential patients through advertisements. It can take many forms, including print ads or television commercials. While there are some similarities between what makes up medical marketing vs. medical advertising, the division comes from how these messages reach their target audiences: via media such as TV/radio/newspaper for advertising or through interpersonal interaction such as doctors and nurses for marketing.

Differences

Medical marketing is a much broader term that encompasses all forms of communication used to promote the interests of healthcare organizations and their patients. This can include activities like public relations, website design, and event planning. In contrast, medical advertising is an advertising tactic that falls under the category of medical marketing. Medical marketers use various channels to reach their audiences, including print ads and radio commercials.

Relationship Between Them

Medical marketing can be used as a standalone approach or with other tactics like social media, SEO/SEM services, etc., depending on the business goals of the healthcare organization. For example, an orthodontist might use digital marketing to promote their services among potential patients who are researching dental care online. Then, once they’ve gained someone’s interest via their website or social media profiles, they can then leverage medical advertising tactics like print ads and television commercials to put a face (and name) to their brand.

Medical advertising is one of many tactics that fall under the category of medical marketing, which uses various channels to reach healthcare audiences. However, because it often involves running ads in media like print or TV, there are some key differences between what makes up medical marketing vs. medical advertising, including who they target and how/where these messages are delivered.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.