Healthcare Marketing with Google Analytics

Healthcare marketing with Google analytics is a powerful combination. It can help you track website visitors and understand their behavior, measure the success of your marketing campaigns, and more. In this blog post from Render Perfect Productions, we will discuss how healthcare marketers can get more from Google Analytics. We will cover topics such as setting up goals and conversion tracking, creating custom reports, and using segmentation to analyze data.

What is Google Analytics?

Google Analytics is a free service from Google that allows you to track website visitors and understand their behavior. It can help you measure the success of your marketing campaigns, discover what content works best for your audience, and more.

Set Up Goals and Conversion Tracking

One of the best ways to get more out of Google Analytics is to set up goals and conversion tracking. This allows you to track how many website visitors take specific actions on your website, such as filling out a form or making a purchase. To set up goal tracking in Google Analytics, navigate to the “Conversions” section under the “Reporting” tab. Here, you can create new goals or edit existing goals.

Generate Custom Reports

Another way to get more out of Google Analytics is to create custom reports. This allows you to tailor the data that is displayed in your reports to match your specific needs. To create a custom report, navigate to the “Customization” section under the “Reporting” tab. Here, you can choose which dimensions and metrics you want to include in your report, as well as the date range and filter criteria.

Implement Segmentation

Finally, one of the best ways to get more from Google Analytics is to use segmentation. Segmentation allows you to break down your data into different groups based on certain criteria, such as website visitors who have purchased a product or service from your website. You can then analyze each group independently, as well as compare them against one another.

To implement segmentation in Google Analytics, navigate to the “Segmentation” section under the “Audience” tab. Here, you can create new segments or edit existing segments. You can also apply filters to your segments, which allows you to further refine your data.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.