Should I Hire a Videographer or Video Production Agency?

In today’s landscape of video production, there are some amazing videographers who can do it all and there are video production companies of every shape, size and service. So when it comes time for your next video focused project the inevitable question of should I hire a videographer or video production agency is bound to come up. Today with the help of Render Perfect Productions, a video marketing agency in Baltimore, Maryland, we can look through some points to ask in order to determine what you need in your upcoming creative project.

1.) How Complex is the Project?

To further elaborate, how many people will be required to make this project a reality? Is travel needed? Do you have multiple deliverables?

As a good starting example, is your next project a video of the CEO talking to the camera in order to make a quick announcement? Is that video going to simply then be uploaded to YouTube for sharing through the company or partners involved?

This has a straightforward answer. You will need just one camera operator with little storytelling expertise who can simply film. In this case, you only need a videographer.

Now if you are looking to have a video produced that involves multiple filming locations, talent schedules, coordination, extra crew members and a few videos to be completed after filming. Then this is again a simple answer. You need a video production agency.

A partner who can bring on the crew, coordinate with your team, and also make sure that what is being filmed can be succinctly turned into the videos that you are envisioning.

2.) What Size is your business?

Are you a smaller startup? A one-person operation? Conversely, are you a Fortune 500 company?

These factors will determine what you should be looking for. If low budget is the number one priority or concern than finding a solo videographer will work best for your needs.

If, however, you are established and or mid-level sized than you should be working or at least speaking with a video production agency to help cater to what your business needs in the realm of video.

Speaking with a company who has been producing video content for years will help take your ideas from simply on paper to developing a solid plan of execution. It will require a higher level of budget but the results will speak for themselves.

3.) When is the delivery date of the video?

How soon do you need this video to be done? Is this a last-minute companywide need?

Videographers can only work so quickly. Since most solo video freelancers work alone or with a tiny crew, the chances are last-minute requests or tight deadlines might prove too much for them.

The benefits of a video production agency is their ability to have a full team on the ready in order to get a video out to you even with a quick turnaround. With a dedicated staff at every level of the video production process you can rest easy knowing that the video will be produced on time.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.