Video marketing for your business at one time meant creating a single video for your company, then posting it to a single location (most likely your website). Today, video marketing is about using your video content in as many of your marketing efforts as possible. The market today is not just about one video, but all the video content that can be used throughout the buyer’s journey to engage more followers, bring in new visitors, nurture more prospects and delight recurring customers. So today at Render Perfect Productions, your video marketing partner we want to walk through 20 places to post your video now that it’s done.
Where you should always be posting a video:
1.) Your Website–Above all else, and no matter what other platform you may place your finished video, the first location should be your website. Video will increase your website SEO and increase product comprehension, not to mention sales. Plus, you will increase the time people spend on your website as a result.
2.) Any Social Media Accounts–Whether this would be Twitter, Facebook, LinkedIn, Instagram, or even Tik Tok pages, these are all critical places to put your video onto. We will look at these social media channels in a little more depth but for now just know that these are critical accounts for sharing any video content with.
Where to post a video to attract more visitors:
3.) Facebook and Instagram–Facebook and Instagram are technically owned channels, which means posting videos to your account usually engages and nurtures those who already follow you. However, you can also do advertising on each of the platforms, which can be instrumental to reach new audiences. These platforms are the first and third most popular social media sites in the world, so the engagement that can be gained from each is huge.
4.) Tumblr and Twitter–While not related in the same way as Instagram and Facebook, Tumblr and Twitter have similar functionality with the use of hashtags. Try turning video content into short GIFs and memes in order to get others sharing it alongside popular tags to promote your video uniquely.
5.) Yelp–Yelp is a great way to attract new would-be customers, especially because it will be one of the first places new visitors look when trying to find more information about you or related businesses in your area. Having professional video content on your business listing is a great way to stick out from the crowd.
6.) Reddit–Reddit has a user base of millions and can be a great place to submit your video. Plus using any industry-specific subreddits will be a great audience to reach which will directly relate to your video topic. The only catch will be to join and contribute to the community instead of simply posting a video after immediately joining.
7.) TripAdvisor–In the same vein as Yelp, a video on TripAdvisor attracts tourists, folks planning trips for work, or locals looking for new opportunities in their area. This will obviously work better for businesses with physical locations like bars, restaurants and those offering tourist specific attractions, but it never a bad idea to have more reach.
8.) Dailymotion–Dailymotion is a French-based video sharing website not all that unlike Youtube, which allows users to view, upload, and browse videos by searching tags, categories, channels, or user-created groups. Posting your video here is a good way to attract fresh eyes than those who may be on YouTube or other social media sites.
9.) Imgur–An excellent site for hosting your video or GIF content, posting to Imgur puts your content again in front of an active community that can increase virality similar to Reddit.
10.) LiveLeak–LiveLeak is a video sharing website that lets users publish videos mainly related to politics, war, and other world events, although as a user you can post any content you’d like. Another suitable site for spreading your video content to new audiences.
11.) Mix–The successor to the now gone StumbleUpon, Mix is a curated version of StumbleUpon where content is organized by interests and users can create their own collections much like Pinterest or Tumblr boards. To take full advantage of the site create public-facing collections where you can post links to your videos.
Posting to engage more followers:
12.) YouTube–posting a video to YouTube might seem like a straightforward answer. It is the second largest search engine (only behind Google), the second most popular social media platform, and one of the Internet’s first video-specific platforms. Posting on YouTube is about more than simply dropping a video and that is it, it is about engaging visitors and curating a community on your channel with consistent uploads. Try posting with a schedule (weekly or bi-monthly) and use the tag features to attract a steady stream of new viewers at the same time.
13.) LinkedIn–LinkedIn is a great professional social networking tool, and since they have put more of a priority on video, posting videos on your account has become a key indicator of an actively used LinkedIn profile. A good tip is to embed the content natively in the LinkedIn platform rather than using external links to YouTube. In doing this you will reach a larger amount of your contacts’ screens.
14.) Vimeo–Vimeo is another large video hosting platform on the internet. It differs from YouTube in that is emphasizes creativity and higher caliber productions, you’ll want to place your most well produced video work on your Vimeo account.
Posting for Prospects:
15.) Marketing Emails–Email marketing is still thriving even today and is one of the strongest drivers of sales conversions since you are marketing to warm leads. These are leads that have already been engaged enough to sign up for email campaigns, they are already in the consideration stage looking for a reason not to say no. With a video you can convert that slight hesitation into a sale quickly.
16.) Instagram Stories–Instagram stories are a bit different than just making a post on your Instagram channel. Rather than trying to engage with new viewers, the stories cater to those who are already tuning in. This is a great place to preview a video or share it in short snippets, as well as sharing daily video content. That could be behind-the-scenes footage, or quick tips/tricks to share with your audience.
17.) Pinterest–Posting a video on Pinterest as part of a curated content board is useful for nurturing your audience. This is especially useful for brands that have demographics that are already engaged on Pinterest. You can even ask followers to re-pin your video to their own boards.
18.) Medium–Including your video as part of a public branded blog on Medium is a great way to nurture readers who have been following your blog and add value that may incline them to become a customer. Even if you have a blog on your company website, republishing a version on Medium where the Medium community can view and comment can also attract new audiences. Embedding video in your blog is a great tool to get both the blog and video seen by more people.
19.) Instructables–If your video is a how-to guide or tutorial, you may be able to share it effectively on Instructables. The site is geared toward the DIY crowd, and those who take projects into their own hands. Only a certain type of content is acceptable, but if it fits, then it is a great fit to show your video to an interested audience.
20.) LinkedIn Groups–Posting your video on a public or private LinkedIn Group is a different way to take advantage of the new video features on LinkedIn. Using the groups feature to build a network of potential customers and brand partnerships by nurturing relationships over time is a great way to find new leads. The catch is that you have to contribute something meaningful to the groups, so make sure you’re commenting and interacting with the group. Any video you are posting should provide/add value to the community rather than being overly promotional.
Those are the 20 places to post your video now that it’s done. There are loads more avenues and sites to consider outside of this list, but think of this as a quick start guide for any video content that you create. You never know which platform your video will resonate on so it is great to give as many as possible a try to see!
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
604 E Joppa Road