Our client, Ventev Mobile, wanted to use the latest Samsung devices, the Galaxy Note 4 and Note Edge, in their most recent video. However, these devices were so new that no one had yet taken the time to illustrate them.
The Question: What do NFL’s Justin Tucker, graduate job placement, and Render Perfect all have in common?
The Answer: Two words….University Recruiters.
Whether you’re directly marketing, video marketing, or simply trying to convince your peer to change cell phone plans, you will first need to be able to sell your idea or your “pitch”. Even a novice can sell a pitch if he or she is aware of some basic marketing tactics. But to do so, one must first be willing to invest the necessary time and do the appropriate research to make the idea more presentable.
Video has become a huge part of brand awareness and business strategies as a whole, and no other type of media is as fluid and shareable as video content. If you’re still debating the effectiveness of video content in your overall marketing strategy, Render Perfect has the answers for you. Check out our latest video blog to find out why it is that you should engage in video marketing.
Part of marketing is mapping the appropriate responses to each individual stage of the client buying cycle (also known as the “purchase funnel”). Imagine a proper funnel that represents the internal journey of your client’s mind, from the general awareness of your product or service all the way to the sale of that product or service to the client. Unlike a physical funnel, the sale of a product or service in the business world can be lost at any time, right up until the moment that the payment changes hands. Any support that you can give to your offering during the early stages of the buying cycle is a critical tool that should be used wisely.