Companies are “tuned in” to the advantages of placing self-made web video content on the popular social media and video sharing websites. The cost of self-producing a web video has never been cheaper for many companies.
If there was any Superbowl in recent history that could have proven that statement untrue it was this one. While the game between the Steelers and Cardinals was full of ups, downs, and historic moments. The commercials seemed to leave much to be desired.
I love to do some cooking. Most of the time I figure out what I want to make and just Google it and usually I have a few recipes to choose from. The recipes can be hit or miss which is a given based on the fact that they are user-submitted on a forum somewhere. Sometimes I can get indecisive about what I actually want which leads to a big problem about where to browse for recipes.
It’s tough out there. You have heard it from every media outlet. And as much as you’d like to believe that it’s more hype than fact, the truth is that few companies have been left unaffected by the economic downturn. In times of indecisiveness, what many find out is that the best way to move forward is to move outward. Expand upon the things that you have already spent money on to get the most value out of your investment. Being in the video advertising business I have personally seen this shift, with more and more businesses requesting to produce web content instead of broadcast content.