Video marketing is the process of mapping various types and lengths of video content to the appropriate parts of a business’s overall marketing funnels, and customer journeys, to grab attention, and move them to customers. Video marketing is a specialized form of content marketing that involves complex planning, scheduling, production, design, and sharing of video content that merits its own strategic effort.

Developing quality video content is a daunting task for organizations both large and small.  Scheduling video productions projects, planning video content, managing video storage, cataloging video and design assets, and repurposing video content across several sales and marketing efforts is the key to building an ongoing library of video and maximizing return (ROI) on your video marketing investment.