There are various types of videos you can use to market your healthcare brand. It may seem as if coming up with video ideas or concepts is overwhelming, but that is why we wanted to break down a few of the top healthcare video marketing ideas. We at Render Perfect Productions, healthcare video marketing experts, hope this list will not just inform but inspire your next video production. When that happens, we are here to help!
Meet the Healthcare Professionals Video
Health is the most precious thing for everyone, and we all prefer a doctor, nurse, dentist, chiropractor, trainer that we are familiar with. Videos of your healthcare professionals on the website will familiarize your patients with the healthcare team. These videos should provide information about their qualifications, experience and years of expertise and even about them personally. This helps patients feel comfortable before they come and meet them. These types of videos are most often placed on the team or about page of your website.
Specialty Educational Videos
Talk about and give some information about your area of specialty in one of these 3 ways. First, make these videos to help patients understand their medical condition better. Simple videos explaining the common conditions in a specialty, along with the best therapies available for them, do well. Think about a video with a physical therapist detailing the exercises needed to rehabilitate an ankle sprain. Or a video of a neurologist explaining things to do after a stroke.
The second healthcare video marketing for a specialty is a video educating patients about what your area of specialty includes. A primary care physician would talk about the conditions that are treated in his/her office. The third video is also about best practices in your specialty so patients know what to expect. This video can let an orthopedic surgeon explain when a bone fracture requires surgery, for example. Or an acupuncturist can explain the best practice for how deep acupuncture needles are placed.
Medical Procedure Video
Like specialty educational videos, medical procedure videos can include educational content about the different procedures your business or institution does. This type of videos is critical for many patients, especially those who avoid seeking healthcare because of specific beliefs, fear or uncertainty. By videoing a detailed procedure that involves your team and the technology you use, patients will know what to expect. They will have the help they need to make them feel comfortable and encouraged to make an appointment and come in.
Patient Testimonial Video
Testimonial videos are powerful tools for healthcare video marketing. They are a bridge to build reliability and trust with your patients. Since they feature patients with their own experiences, storytelling video testimonials are far more engaging and influential than other advertisements. When making these videos, try to put yourself in the patient’s shoes and develop something that will make the patient feel familiar or related to the stories within these videos.
Medical E-Learning Videos
E-learning videos and courses attract a wide range of groups, including healthcare professionals, medical students, and patients. These videos will attract new expertise to your business and raise your repetition as a place that values learning and knowledge and is always up to date with the content it provides.
FAQs Video
In any business, there are always questions that new patients ask frequently. Instead of answering the same questions repeatedly, videos with answers to the most commonly asked questions will make it easier for you and your patients. These videos can also be added to the frequently asked questions page on your website.
Safety Procedure Video
Safety is also a critical topic for healthcare businesses but is often forgotten by marketers. Using the right and well-maintained equipment by a qualified, well-trained staff will not only reduce your personal and financial costs but also encourage the patients to come. These videos help patients know they are coming to an environment where risks to their health and safety are controlled. These videos show that there are fewer chances of harm and injuries. Show all the safety precautions you follow in your facility, including the measures against covid-19.
As one size cannot fit all, healthcare video marketing strategies differ from one institution to another, and so does the success rate. Although the idea of making videos for healthcare marketing might seem easy to implement, many have struggled with multi obstacles and were unsuccessful in implementing video marketing.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
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