The Importance of Video in Healthcare

Video has, in the last decade, become an essential part of how employees in hospitals, clinics, medical schools, and other offices in the healthcare industry teach, train, and communicate. It’s easy to see why. In a field that rivals any for jargon, healthcare must also contend with a subject that is literally hidden away inside. In even the best of circumstances, it’s possible for medical professionals to misunderstand text-based documentation and best practices — those difficulties only increase as physicians, assistants, administrative staff and others are pressed to share more knowledge more quickly, and do so potentially with audiences that may not share their first language. That is why with the help of Render Perfect Productions, your video marketing experts in Baltimore, Maryland, we are looking at the importance of video in healthcare.

Transforming the Learning Environment

Healthcare video training helps keep physicians and staff up-to-date with latest information, methods, and practices. Over 66% of physicians use online videos to stay abreast of the latest clinical information, spending an average of 11 hours per week on professional training and development. With Panopto, you can easily record courses for eLearning, patient simulations, healthcare compliance training videos and more, and automatically store them in a centralized, searchable video library. The result is a continuing education program for healthcare workers that is both convenient and cost-effective.

Streamline Corporate and Internal Communications

Every organization relies on effective communications with its employees, board and staff. But this can be a challenge in healthcare, where employees aren’t seated in front of their email inbox all day. Video provides the most powerful medium for corporate communication–it can be live streamed or distributed on demand to thousands of employees around the world, it helps improve understanding and retention of key messages, and its success can be measured through analytics. With Render Perfect, you get an all-in-one platform for live streaming webcasts and town hall meetings, recording and sharing information from Human Resources, and providing a secure “Corporate YouTube” where employees and stakeholders can stay informed.

Improving Patient Education

Video can act as a powerful supplement to your patient education efforts, providing guidance on disease prevention, medical procedures, and chronic condition management. Video has also been shown to promote active patient participation in treatment decisions while saving physicians time associated with individual counseling. Render Perfect enables you to record high-quality patient education videos using any video capture device, from webcams to professional video cameras, and host those recordings for in-facility streaming or on your public website.

Broadcast Public Events, Presentations and Announcements

As public entities and integral parts of local communities, most hospitals, clinics, medical schools, and other healthcare providers have a vested interest in sharing some of their latest intelligence, news, and insights with the outside world. Whether webcasting the opening of a state-of-the-art facility, promoting new hospital treatments and programs, or publicizing the results of recent research. With Render Perfect, you can live stream press conferences, presentations, and events securely to specific audiences, or across the Internet to thousands of simultaneous viewers around the world.

Curate and Share Medical Expertise

All organizations rely on employees to share institutional knowledge, although perhaps none more so than in healthcare. Whether its physicians showing exactly how to work through an assessment or diagnosis, an administrator sharing the right way to enter data into the institution’s records systems, or virtually anything else, healthcare organizations need to ensure that they’ve tapped into the full expertise of their teams. Panopto helps to make social learning easy, with flexible tools that make recording easy in virtually any environment, and then automatically upload, store, index, and make those videos accessible for every other member of the team to find, whenever and wherever they’re needed.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.