What to Post on Instagram Part II

A revisit for more amazing content tips for Instagram posting for your business. What to post on Instagram part II is an ongoing series here at Render Perfect Productions.

Post a Tip or Hack

In business, success is really a byproduct of helping enough people.

Generally – the more people you help, the more successful you’ll be!

And it’s the same with Instagram. If you consistently share content that really helps people do stuff, you can be successful.

What helping people means specifically will vary depending on your product, audience and a range of other factors.

But ask yourself:

• What do you know that many people don’t?
• What do you wish you’d have known a year ago?
• What do people struggle with most in your industry?
• What’s a big problem that your software/product can solve?
• What can you do with your software/product that is visually impressive or looks cool?

There are lots of different ways to do tutorial/help videos, from vlog-style videos….

Contests and Giveaways

Giveaways are more widely associated with B2C but people always like a freebie.

It’s important to focus on the right incentive AND the right action. Two questions need to be answered correctly for a successful contest:

• What do your audience want to win?
• What do you want them to do?

Commenting, liking, following, tagging a friend, etc. are all valid actions depending on whether you’re looking to increase engagement on your page, increase your follower count, etc.

Blast from the Past

Instagram is really a storytelling platform – and everyone loves a story of growth.

#tb or #tbt (throwback Thursday) is an actual thing on Instagram.

And, whereas for regular users it’s a chance to throw back to significant memories (or unfortunate haircuts), it gives brands an interesting opportunity to reflect on their own growth and evolution.

Use that hashtag and throwback to your early days: an old logo, an old iteration of your product.

This can be a cool way to #humblebrag – and subtly show how far you’ve come.

Hiring

Attracting talent seems to get harder and harder.

But Instagram, increasingly, can play a role here.

Lots of brands share their latest vacancies on Instagram – which widens the potential talent pool to include a bunch of people who are already aware of, and potentially invested in your brand. These people can often be extremely good hires.

But, again, at the risk of upsetting the #nofilter crowd, it also again projects a vision of growth and success – which never hurts your brand.

If you’re growing, don’t limit yourself to traditional recruitment means – let people know on Instagram with simple ‘We’re hiring’ job posts.

Instagram Takeover

An Instagram takeover is essentially where you let ‘somebody’ take over your channel and assume posting responsibility for a set period – usually a day or shorter. (Or, of course, you could take over ‘somebody’ else’s channel!)

Who that ‘somebody’ is will depend on your goals.

If you’re looking to grow your audience, partner with an established brand (non-competing!) where there’s at least some overlap in interest.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.