How Videos Boost the Average Time Spent on Your Website

Did you know that the more visitors engage with your page, the more likely your page will rank higher in search engines? Yep. Simply having your visitors camp out on your page and interact with the content will boost your website’s chances of making it to the first page of Google! With Render Perfect Productions we want to showcase how videos boost the average time spent on your website.

While Google has never confirmed that it uses visitor engagement as a ranking factor, many SEO experts have noticed a correlation between overall page engagement and search engine rankings. It’s likely because search engines see a page with high visitor engagement as an authority that’s worth ranking.

The best way to increase your page’s engagement and rank higher in search results is to get your visitors to:

• Spend more time on your page: Visitors will stick around longer if they find your content useful, engaging, and easy to understand.
• Interact with your content more: Examples include watching videos, submitting email addresses, responding to calls to action (CTAs), filling out surveys, leaving comments, etc.

That’s where video comes into play! You can achieve both goals at once by making truly engaging video content for your visitors. Just ask us. After looking at some numbers, we found that video can be an effective way to increase the average time spent on your website. And if done well, video can also be a great way to engage your audience.

This means people spent on average about 1.4x more time on pages with video than without!

So it appears that having video on a page, assuming it’s useful and engaging, correlates with more time spent on the page. This brings us to the question: Do longer videos perform better?

Content Matters More than Length

There are a bunch of different metrics in Google Analytics that people use to measure how well their content is doing, but time on page seems linked to video. Right now, you might think, “Of course, long videos keep visitors on a page longer. It’s not rocket science!” Well, what if we told you that short videos or multiple videos also get visitors to stay on your page longer? In fact, the top three pages on our website, with the highest average time on the page, all had multiple videos.

Interestingly enough, we didn’t find a direct correlation between longer videos and higher time on the page. You may have noticed that the page with the longest average time on the page only had 5:33 minutes of video total.

Video Provides Value

Having relevant video on your page can increase the value your visitors get from your content, and our data suggests that it also keeps visitors around longer. Talk about killing two birds with one stone!

The more time people spend engaged with your content, the more time they have to familiarize themselves with your brand and potentially notice and act upon a CTA. If you’re looking to really take advantage of the engaging power of video, place that CTA right within the video that’s holding their attention.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.