Why Bother with Video Marketing?

It is easy to feel like video is an unwarranted expense not needed to help expand your brand or business. Why bother with video marketing? It is a question we at Render Perfect Productions get all too often. Today, though, we want to take some time to showcase why video marketing really works.

According to the recent Wyzowl statistics, 63% of the businesses prefer to go for video marketing, of which 82% considered it to be an essential strategy to reach out to their customers and give them a good Return on Investment (ROI).

But the question is, why do they think so? So, let us check out the fuels behind this belief.

Videos Increase Conversion Sales

Adding a video to your landing page will increase your conversion rate by 80%, as per the reports presented by landing page experts at Unbounce.

Wyzowl statistics have shown that explainer videos have ensured 74% of viewers to buy the product, and therefore, these videos can add on to your sales as well.

A Boost in ROI

If you are thinking about the cost that you will incur for your marketing videos, then you can go for cheap and efficient alternatives like pre-made templates. Marketing videos ensure a good return on your investments, and therefore such investments are worthy of making.

Make sure that your videos have enough information depicting your business. Viewers mostly look for these, and not providing them with much can be an absolute turnoff for them.

Employ Deeper Emotions in Your Content

One of the effective ways to grab the attention of the viewers is to include the emotions of your target audience in your marketing videos. If your video can strike the right chord in their heart, it will engage their attention.

Some viewers are skeptical about the genuineness of the services of any company. Therefore, you need to opt for an effective online video marketing strategy that will help you gain trust amongst your viewers.

You can go for a conversational form of advertisement, which, according to a study conducted by the e-tailing group, has earned the confidence of around 57% of consumers to go for the product online.

Google Prefers Videos

If you have a video embedded in your website, the chances of it being shown in Google, according to Moovly, increases by a whopping 53 times.

YouTube is a product of Google itself, and therefore, your marketing videos will surely up your search engine rank and boost your business.

Now that you know the importance of content distribution in video marketing, it is time for you to chalk out how you would devise your plan of action for the same.

The first thing to consider is what kind of video you need to channel out to your viewers. Think about the content of the video and ways to enhance the visibility of it.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.