What is a Political Campaign Video?

We know that political campaign videos are effective – so how are they defined? What is a political campaign video? Let’s look further with Render Perfect Productions.

A political campaign video is any video used to appeal for votes or financial support for an election campaign. Campaign videos can garner general support for a campaign or opposition for another candidate (opposition or attack ads.)

Political campaign videos take many forms, from a quick selfie-style video on a campaign’s social media page, a professionally produced video commercial that runs online or on TV, or any video in between.

The goal for a political advertisement is often to persuade voters, whether for (or against) a candidate for office or a ballot measure. The methods that campaigns take and the messages they share within the video can vary widely.

As with all political advertising, campaign videos are subject to specific disclosures and regulations, so you’ll want to check your local, state, and federal laws to ensure your video ads are compliant.

Some social media platforms require specific authorization before you can run political ads.

Making Great Video Content

An interesting video for your campaign can make all the difference for election season.

Here are some key takeaways to keep in mind:

• Voters seek video content to learn about issues and candidates, so take advantage of this preference. Get strategic with your targeting and promote it where you’re confident your target audience will see it.
• There are several types of campaign video ideas to consider, such as introduction, endorsement, Q&A, and community-focused videos. Content marketing professionals like Render Perfect can help you produce your video.
• Before you get started, set your goals for the video, and keep track of metrics along the way to see your progress and make improvements for next time.
• Political advertising has it’s own regulations, so read up on the legalities, or work with outside experts in political marketing to guide you along the way.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.